Watching videos traditionally meant sitting in front of our TV's with our friends and family, making the odd comment, discussing the content, and if it was really good telling others about it the next day at school or work.

We are entering into a new social media era where we interact with individuals we don't know in the physical world, but because of our similar video tastes, we connect online to do what we used to only do in our living rooms.

There is a global conversation taking place on the web. Does this conversation include you?

The computer screen is the new social TV, and through new tools available to us online we are moving from passive viewing to an interactive viewing experience.

Wisdom of the crowds is hard at work on the web, so the future of video isn't about technology, but rather about the people who connect and collaborate to define this evolving media landscape going forward.

This site is about fostering in a new open and transparent model for video creation. It's time for a change in the way video is created, and how each individual is credited and rewarded based on investments of time and value they add to each project.

We invite you to join us on our journey of tearing down the walled gardens that are the traditional entertainment studios. Click the Sign Up link above, and provide your email address for your personal invitation to our private beta.