It was a massive year for online video in 2011, which saw our community’s content from Spidvid exceed 1 million views on UnleashVideo in 2011.

This is my 4th straight year making predictions for the online video space. If you want to see how my predictions fared in other years here’s 2009, 2010, and last year’s 2011 list. For my 11 predictions last year, I rate them a 8/11 which is pretty decent. Let’s see how I fare this year.

12 online video predictions for 2012

1. Yahoo invests $250M into original video content – Yahoo has a new CEO and seems to be getting more and more focused on online video. I think that Yahoo takes a big step towards re-establishing their corporate identity and it’s in the video space.

2. Standards for views and ad creatives are finally implemented – There is still lots of confusion as to what constitutes a video view online, and 2012 will be the year where a standard will be set. Some people think that if a video starts that’s a view, while others think a whole video must be watched for it to count as a view, clarity will come in 2012. Every video ad company seems to have their own formats but this will end as ad standards will be put in place for video, much like display banners abide by now.

3. Mobile video explodes – I’ve been predicting this for a few years and every year mobile video traffic seems to double it’s viewing audience thanks to increased penetration of iPhones, Android based phones, and tablets.

4. Apple’s “iTV” makes OTT mainstream – There are a bunch of great “over the top” products out there for your TV including; Apple TV, Roku, Boxee, and others, but as Steve Jobs says they are just hobby businesses well at least for Apple to date. But in 2012 Apple is going to be releasing TV’s in the 30″-50″ range which will sell like crazy to Apple’s raving fans, and these iTV’s will dramatically increase consumer’s use of iTunes for purchasing video content.

5. Social TV - More and more people are watching TV and sending out tweets about what they’re watching, their perspectives on what they’re seeing, and engaging with other passionate viewers. Social TV will be huge in 2012 as Twitter and Facebook create tighter relationships with the TV networks.

6. HTML 5 – This seems to be the format of choice long term even though it’s still in its infancy right now compared to flash. This format is much more dynamic than all the others and will ultimately become #1, but not until 2015. HTML 5 will see more growth than ever before in 2012.

7. YouTube will buy a company – The world’s largest video sharing site continues to build out its ecosystem both through building features internally, and acquiring technologies externally. YouTube is growing up and is stepping outside of Google’s shadow, and 2012 will be the biggest year ever for YouTube. If you are tired of YouTube coverage now, you haven’t seen anything yet!

8. Hulu gets acquired – There was a ton of speculation that Hulu would be acquired throughout 2011 but it never happened, but in 2012 it will. I’m going to double down on my Yahoo prediction and say that Yahoo buys Hulu to become a serious online video player.

9. Netflix gets acquired – There was also lots of speculation that Netflix would be acquired in 2011, but again much like Hulu nothing happened. Netflix has seen its subscriber base and stock price dramatically decrease since its pricing model changed, but it’s still a strong brand in the streaming video space. I’m going to call Netflix is sold, but not at a price that its CEO, board of directors, or investors are overly happy with.

10. Google Plus delivers big views – Facebook and Twitter drive huge video views as social video emerges. Google Plus’s social network is exploding and as a result it will become a major player in delivering video views, especially to its toddler site, YouTube.

11. More online video stars get movie deals – Famous Fred of YouTube got a deal with Nikelodeon to star in “Fred the Movie” which did quite well from what I heard. There will be more of these kind of deals happening in 2012, mainly to the YouTube partners who have strong character personalities like Fred possesses.

12. Remote video collaboration takes off – With more and more cloud based video editing platforms emerging, along with matchmaking sites like Spidvid emerging, 2012 will be a year that many video creators and talent open up to the possibility of bringing on external talent to their teams and using new tools to help manage those projects.

If you have a 13th prediction to add then please add it below!

Cheers to 2012 which will be online video’s biggest year yet!

Other online video predictions can be found on Media Post, VidCompare, ReelSEO, TubeFilter, New Media Minute, and Streaming Media.

Jeremy Campbell Lists, Rant Apple, Apple TV, Boxee, film collaboration, Fred, Google Plus, HTML 5, hulu, internet video, iTV, movies, Neflix, new media, online video, online video predictions, online video stars, original video, Roku, social networking, social networks, Social TV, streaming video, TV shows, video ads, video collaboration, video entertainment, video predictions, video views, web video, Yahoo, YouTube

2011 was a year when online video took another big step forward. Just a couple years ago you couldn’t talk about online video without hearing the word “user generated content.” That term seems to be on the way out as more and more quality video entertainment is getting created for distribution.

Video production value is starting to matter more and more to viewers online, which bodes well for our collaborative video production community who create and produce “mid-tail” video entertainment.

Some videos are shot on a mobile phone, uploaded, and go on to find large audiences, but unless you have a talented cat or capture a remarkably random life moment then chances are your unedited videos won’t get many views. If a video creator and his or her team don’t spend a decent amount of time on their content it really shows through, and audiences don’t spend much time watching their content as a result.

It’s now 2012, a new year, and an opportunity for a fresh start to explore new and interesting video projects. I got an email from a video creator on January 1st stating that his new years resolution was to create videos that viewers love and are proud to share with their friends and family. This guy has a perfect mindset heading into 2012! Don’t waste your valuable time developing video projects that you aren’t proud of, and aren’t passionate about as you will create a video that even you don’t want to watch. Delete your worst project ideas and stories, and leave them behind in 2011 where they belong!

If you have a killer video or film project you want to launch then get a Spidvid profile and post your Spidvid project, or you can join teams who are collaborating on Spidvid projects by bidding on them. 2012 holds tons of potential for developing new and original video content as audiences are exploding and eager to consume it. If you need to build a team of partners and collaborators then keep our Spidvid platform and community in mind, and don’t be shy to tap into their super powers.

We wish you and your video projects a very prosperous 2012!

Jeremy Campbell Rant, community 2011, 2012, 2012 filmmaking, 2012 videomaking, collaboration, community, film, film production, film project, film team, happy new year, new media, new years resolution, online video, production community, team building, video, video production, video project, video team, web video

Just recently I was graciously invited onto the XConnect Show to talk about startups, entrepreneurship, online video, collaboration, and of course, Spidvid, with show host and entrepreneur Karim Kanji who’s co-founder of Third Ocean.

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With each passing month, online videos are getting more creative, more fun to watch, and less expensive to produce which bodes well for our Spidvid community. Below are 5 remarkable viral videos from September. There are dozens of others likely just as deserving as these, so if you have a favorite please include the link in the comments below.

1. Rhian Touches Herself – What a brilliant move to campaign for men getting tested for testicular cancer. I’m sure that Rhian had many guys grabbing their balls, but for what reason?! Video production takeaway: Sex sells, and hot women get attention, use them when appropriate in your entertaining videos.

2. Puss In Boots – The Cat Haz Swagger – The Old Spice TV commercials were huge viral sensations. This video isn’t an ad for Old Spice, but rather, features a co-star from the Shrek series, Puss. Antonio Banderas would make a great cat, but in this video his character promotes the upcoming movie Puss In Boots. Video production takeaway: Cats are huge stars online, but getting them to do what you want isn’t always easy. So keep a quality camera close by at all times because you never know when that magical moment will happen. If that doesn’t work then animate a cute cat and give the kitty a sexy voice over.

3. World Greatest Drag Race – If you love sports cars and racing then this video is for you! Motor Trend reserved an airport strip and put 11 of today’s hottest cars (including a Ferrari, Porsche, Audi, Lotus, Mercedes, BMW, Lexus, Evora, Corvette, Mustang, and Laguna) in a row to see which one was fastest. Well shot from many different angles with lots of car candy, enjoy. Video production takeaway: Always think big, and tap into people’s passions.

4. McFly’s Closet – Nike recently launched a campaign called Back To the Future. 1,500 shoes are being auctioned off with the money going to The Michael J. Fox Foundation for Parkinsons disease research. Check out these cool glowing kicks! Video production takeaway: Sell the future.

5. Carlsberg stunts with bikers in cinema – Beer maker, Carlsberg pulls off a genius stunt in Belgium with 148 bikers in a movie theater. Some innocent couples want to take their seat, but the room is filled with not so friendly looking gentlemen… how will they react? Video production takeaway: Reaction videos can be massive hits, just look at what Ashton Kutcher did with his TV show Punk’d.

Create better quality video entertainment by collaborating with our talented community, be sure to get a Spidvid profile and if you need any help at all just ask us!

Jeremy Campbell Lists, Production Tool, resources amazing, audience, BMW, Carlsberg, cat, cinema, Ferrari, hits, internet video, kitten, Lexus, Lotus, McFly, Michael J. Fox, new media, online video, Porsche, Puss, Puss In Boots, remarkable, Rhian, share, Shrek, video creators, video production, viewers, views, viral, viral content, viral video, web video

I love sharing content that I feel has value to filmmakers, video creators, and members of our Spidvid community. Russ Pond recently reached out to me to give me the inside scoop that he was releasing a new ebook to help video creators in the marketing video area, an area where so many individuals struggle to produce successful results.

This ebook is packed full of research, stats, stories, and of course juicy tips and advice for creating marketing videos that cut through the clutter and get your brand in front of targeted viewers. To get it, all you need to do is visit the ebook’s page, and send out a tweet to download “6 Steps To Producing a Successful Marketing Online Video” for free!

6 Steps Ebook Teaser:

1. Conveying a clear message.

2. Creating a persuasive call to action.

3. Focusing on production excellence.

4. Maximizing video optimization.

5. Considering multiple distribution channels.

6. Tracking your videos across the web.

Now that your interest has been piqued, go download the valuable ebook now, and if you have something to say about its content then please comment below. Or you can reach out to Russ directly via his website.

About the author, Russ Pond (in his own words)

Since the mid 90′s, I’ve been producing and directing corporate video projects for a variety of clients, including a handful of Fortune 500 companies. Other producers often contact me with questions about budgeting, client relationships, workflow, cameras, equipment, crew structure, contracts, business structure, accounting and other questions. So, I decided to share my resources for those interested in the business of corporate video production. My hope for this site is to provide a stream of resources to help those in the freelance production business or those interested in getting into this business.

I’ve worked on both sides of the fence. I spent 16 years working for two Fortune 500 companies in their marketing department. I was the one hiring video production companies for a variety of projects. I’ve worked with high-end ad agencies, marketing consultants and the smaller production companies. In 1996, I bought my first editing system — a Media 100 — and started learning the art of media production. Shortly after that, someone actually paid me to produce a short presentation for them. My first paying project! That excitement sent me down a path of learning where today I now run my own production company, Top Pup Media.

Since launching into the corporate video production business, I have produced projects for Nokia, AT&T, MasterCard, Haggar, Uniden, IndyCar, and a handful of other large clients. I’ve also produced, directed and edited a full-length, feature film called “Fissure“. I also recently finished work on a new television show called “Marry Me Again” that we are starting to shop around to networks.

A couple years ago, I took an assessment called “Strengths Finder” and with the help of a certified Strengths Finder coach, I learned quite a bit about the way I’m wired. My top five strengths are Learner, Relator, Responsibility, Individualization and Belief. Why do I share that? My top strength is Learner. I love to learn. I get a buzz when I learn. I look for opportunities to learn. And, I hope that this site will be an outlet for me to share all that I’ve learned about corporate video production.

Jeremy Campbell News Dallas, ebook, marketer, marketing video, new media, online marketing, online video, producing marketing video, resource, Russ Pond, sponsorship, Texas, video, video stats, videomaking, web marketing, web video, YouTube