What you typically see today in the video creation process are video creators and producers paying out money in hopes of seeing a good ROI on their content investment, within a few weeks or months down the road. One of the largest expenses if not the largest expense are individuals who make the real magic happen. This is expected because having the best cameras, lighting, and sound equipment is important but without the right combination of talent using those assets it’s all worthless.
The model that most creators and producers use is to pay out money for everything, retain 100% ownership in the video content, and work hard to at least break even, and ideally turn a profit. But what happens when creators and producers view the individuals on their production team as partners (giving each member or key members a small content ownership stake) instead of employees? The result is that these individuals now have a vested interest in seeing the video content succeed, and are even more motivated to do a remarkable job.
Traditional actors, directors, writers, and story tellers may see this approach as more risky because they aren’t being consistently paid like they are used to, but the concept of building up content equity that could return a far higher amount (over time) than they would get from a paid contract has to be intriguing. And it also helps to build up their content portfolios which can act as valuable leverage for other future opportunities.
It vastly reduces the financial risks on the part of creators and producers because each individual member invests their time with the optimistic belief that financial compensations will come their way as the content goes through the distribution and monetization process. This leaves the creator to only have to spend money on the things that aren’t human beings. Now planning those production budgets have to sound much more fun than crunching all the numbers for each employee and contractor on the team.
Active people in the video production space may not like the approach mentioned here because they like their safe paychecks, but Spidvid has been developed and targeted towards the new crop of up and coming star actors, directors, writers, and story tellers, who want low barriers to entry with lots of potential upside.
Spidvid levels the playing ground for anyone who believes that he or she can add value to the video production process, and the end result which is the quality content. After speaking recently with a friend of mine who’s a real estate agent, he made it clear to me that he wanted a Spidvid beta invite because he believes that his writing ability is pretty good and so writing a script for a short film peaked his interest. His script without individuals to carry out his story has a low amount of value and can get little traction, but because he can connect with the talent he needs on Spidvid his video can actually get produced, and that’s something very exciting for him. I’m sure there are stories like this all over the place and it will be interesting to see how other types of people with day jobs feel about the new opportunities within the video entertainment space.
If you are a creator or producer who would like to partner up with individuals then Spidvid would be valuable to you, and if you are an individual looking for a production team to join then you may also fit well within our community. Visit our site, click the ‘join our video production community’ on the left hand side and provide us with your email address. We send out the first batch of invites next week so be sure to have your name included on our request list.
Jeremy Campbell Visionary actors, collaboration, collaborative team, community, connecting, empowering, leverage, next-gen media, online video, partnerships, private beta, production teams, relationships, social media, social movement, spidvid, video creation, video creators, video production, web 2.0, web video
