So you’ve created an entertaining video or short film with your team, and are now ready to tell its story to the world’s viewing audience, fantastic. Many individuals who create video content aren’t the best promoters and marketers of it, so I’ve composed a list of tips for what should be done after a video project is complete.
1. Video metadata – You are likely going to want to upload your video or film to the web for distribution, and possibly monetization also. How many viewers find videos online is by searching for them so a video’s title, description, and tags have to be of quality. The title must grab a viewer’s attention and make him or her go “wtf?” I have to watch this right now! The description is important because lots of information can be written which can turn up in search results. Using lots of broad and narrow tags is good since lots of viewers discover relevant content using this piece of the metadata.
2. Distribution – When you want to deliver your videos online there are many options to choose from. YouTube is the first video sharing site that will come to mind, but competition for viewer attention is pretty intense there. To get mass distribution quickly, many video creators are now turning to TubeMogul which allows for uploading to multiple sites simultaneously. To release video or short film content as a team, you can turn to our platform as a solution for accomplishing that goal.
3. Marketing – Social media is becoming the go to way to promote online videos. You should be constantly growing your profiles on Facebook, Twitter, LinkedIn, within the blogosphere, and especially in the video sharing communities you distribute in. Advertising can be spent to attract more views, and it’s a good thing to experiment, just be sure to pay attention to the campaign analytics and statistics to see if it makes sense to buy similar ads for your next video. Some bloggers who embed video content drive huge view counts for creators, so be sure to connect with bloggers in your niche to see if they are interested in showing the video to their audience.
4. Comments - If someone spends the time to leave a comment on your video you should thank them and respond to them if appropriate. Normally less than 1% of viewers write a comment, so be sure to treasure the ones who do because they are your fans who may talk about you or your video. Word of mouth and word of mouse viewers are the ultimate marketing vehicles for your video content.
If you aren’t into promoting and marketing your entertaining video content, you may want to partner up with an individual or two who’s talented in this important area. Our community has individuals who can increase your video’s view count, so you can focus on what you do best which is create or produce videos.
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Jeremy Campbell Lists, resources comments, create, distribution, entertainment, how to, internet video, marketers, marketing, new media, online video, produce, production, promoters, team, tips, video, video production, web video