Lots of people get so excited about creating videos, and with good reason since it’s fun to dream up a concept and then see it take shape visually. But when it comes to getting views, love, and attention for their videos, many creators don’t have a clue on how to start their promotional and marketing efforts.
Below I offer 5 tips for boosting your video views, if you have a 6th tip to add then I invite you to add it with a comment below.
1. Build up an email list – This can include building your subscriber base on YouTube so that viewers are sent an email message that you released a new video. If you have your own website then be sure to build up your own marketing list so you have a direct relationship with your viewers, my favorite one to use is MailChimp. Email is the best place for anyone with a marketing message to focus on since we all check our messages daily.
2. Get social - Social media marketing is getting more and more important as people are tapped into Twitter, Facebook, Instagram, Vine, and other social sites and apps like never before. The problem is that there’s lots of noise and distractions on these popular platforms, so you have to really make your messages and content stand out or you will get zero attention. Be creative, be clever, and focus on potential viewers who are interested in the niche you’re producing content for.
3. Encourage sharing – Be sure to state that you appreciate people sharing your videos, and encourage it especially when you know you have a potential hit on your hands. It has been proven that more retweets occur when the tweeter says something as simple as “Please RT” so don’t underestimate the power of asking. And nicely asking viewers to subscribe to your channel within the viewing experience can do wonders too.
4. Get on down with metadata – To get more search traffic you need to maximize and optimize your video’s metadata properly. Your video’s title has to intrigue viewers, your tags have to be relevant, your description must clear, and be sure that your thumbnail creates curiosity. Your want your video appearing on the first page of results on whatever video site your video goes to so it gets more looks and clicks. There’s no such thing as too much video metadata, just be sure it’s accurate so you don’t get potential backlash from viewers.
5. Focus on quality- Be sure to shoot your video in HD with a good quality camera that’s sitting nicely on a tripod. Be sure the visual clarity of the video is great. It sounds so basic but I’ve watched videos before that had auto focus turned on and depending on what objects came close to the camera it would make various parts of the screen blurry. Be sure your audio quality is really good too as it’s painful to watch a video with poor audio. Viewers will drop off like crazy if the audio sucks, so be sure to use a quality microphone. Video sites take into account how much viewers interact with your content, so ensure your video and audio quality are solid and your videos will rank higher in search results, and appear more frequently in recommended and related thumbnail sections too.
As mentioned above, if you have a 6th tip then add it below with a comment, and please share this article with those you feel can benefit from reading it.
Are you tired of wasting time and money on video marketing efforts that don’t produce results?!
Let’s face it, quality video production and marketing is expensive and time consuming, and the last thing you want after releasing content is to have very few viewers actually watch it.
Vidpow has built an advanced program for video producers because they HATE seeing smart people waste time and money on their important video marketing efforts, and don’t want these awful things to happen to you.
This program was built for video producers who refuse to settle for anything but the best that the power of video via the social web has to offer.
Awesome, but what’s in it for me?
> A complete YouTube channel audit
> A video marketing strategy based on your core goals
> A full action plan outlining what steps you need to take
> 12-weekly one hour training sessions
> A 1 year Vidpow membership
> A private one on one 1 hour strategy meeting
HURRY as there’s only a handful of spots left for a whopping 56% discount! Learn much more about this AMAZING program here, and if you want in then enroll NOW!
Have a question? Then email email@example.com and tell him we sent you
Heard of Spidvid yet? Users from all over the world are launching projects through the Spidvid site and benefiting from collaborative remote video production! We spoke with Founder Jeremy Campbell about the features, the ideology, and the future of ’social video.’
Tell us about Spidvid; what benefits do you offer to the media producer space?
JEREMY CAMPBELL / SPIDVID: Spidvid is where video creators, filmmakers, and creative talent collaborate and partner up together on projects. Some people have referred to Spidvid as Hollyweb, or the social network for video production and filmmaking. An example is if a filmmaker needs a film music score for her film she can launch a Spidvid project, connect with a composer who can deliver what she needs, and compensate the professional with money (outside our site via PayPal for example), a piece of content ownership, recognition in the credits, or any kind of combination between these three compensation offerings.
We`ve got to witness many successful project collaborations between individuals in the US, Canada, UK, and across the world, which keeps us passionate about what we`re building both on the product and community side.
Very cool! What are some cool projects you’ve worked on recently?
SPIDVID: We have some fantastic strategic partnerships with WeVideo, Indie Source Magazine, and many film festivals in the US who have helped build up our community, credibility in the space, and overall user awareness of Spidvid.
There have been some incredibly entertaining films and videos created and produced on our site, which can be viewed at UnleashVideo.com.
What key aspects make your company unique in the market space?
SPIDVID: Spidvid is unique in the video production and filmmaking industry in that it provides a matchmaking-like experience so that teams on a global level can be put together, collaborative projects can be developed, and content can be created that in some cases otherwise wouldn`t exist. Spidvid is a hybrid between matchmaking, crowd-sourcing, and freelancing sites, specifically built for video production and filmmaking.
How does one work with Spidvid?
SPIDVID: Pretty easy – here are the steps:
1. Individuals setup Spidvid profiles.
2. Video creators and filmmakers launch video or film projects. Creative talent bid on video or film projects.
3. Teams are fully built, with each unique team putting a compensation model in place for each contributing individual.
The team’s create content offline, while managing the project all along the way on Spidvid using our project work flow functionality.
The completed videos and films get uploaded for distribution. Spidvid has native distribution to UnleashVideo, and additionally team’s can upload to YouTube, Vimeo, Funny Or Die, and any video sharing site desired across the web. We should have native distribution via Spidvid to these video sites later this year as well.
Why is audio, sound and motion so powerful as an online communication platform?
SPIDVID: It has often been said that pictures are worth a thousand words, so video which is comprised of sound and motion pictures must be worth at least a million words.
As these characteristics relate to communication it’s the next best thing to being with someone in person. Skype video, FaceTime, Google Hangouts, and other video related services are making the world a smaller and more connected place. Video is the most powerful and important form of media today.
Video only comprised 30% of all Internet bandwidth in 2011, but will explode to 90% in 2014. I believe that video today is where text was in the early 2000’s, the 3rd inning of a 9 inning game if you will. We want to see and touch things when we communicate, and video is the most effective means we have as it stands in 2012.
What’s a great example of an online video strategy done well. What in particular makes it effective?
SPIDVID: Many video campaigns have had immense success for brands over the last few years. Old Spice, Skittles, Red Bull, Coca Cola, and many big companies have had big wins as it relates to their particular marketing goals, but I want to talk about the future of video which is interactive video. I have seen a few interactive video campaigns done right, choose your own adventure is what I like to call the new aged efforts. From a production perspective this is much more challenging to do, but is a much richer and customized experience for viewers.
Below is a simple example that now has over 9 million views entitled Hunter and Bear’s 2012 Birthday Party. Maybe the people behind the Wayne`s World movie were onto something some 20 years ago!
Is video marketing important for the future of business marketing? If so, what first steps should a business do to get started?
SPIDVID: Video marketing is becoming more and more important and valuable to brands. TV commercials used to be the only way to get corporate video messaging out to consumers at mass scale, but now thanks to online video any company big or small can reach potential worldwide customers as the playing ground has been leveled. Breaking through all of the noise is the hardest part so content has to be original, and tap into people’s emotions.
The problem is most companies have no clue where to start when it comes to creating video content which resonates with their brand, customers, and viewers at large. It has traditionally been super expensive, but now with the explosion of digital filmmakers it’s getting more cost effective to break into the video marketing game. If your company’s core competency isn’t video production, and most aren’t, then I’d advise to hire a local production company, or go to a corporate video crowdsourcing business like Poptent or GeniusRocket who you’ve interviewed in the past.
The most important element is storytelling, so be sure you know what story you want to tell your potential customers or users, without coming off too product pushy or aggressive. But be sure to have a strong call to action at the end of the video, i.e. try our product now for free at oursite.com.
What are top starter video tips you would give a content producer creating content?
SPIDVID: For intermediate and beginner producers, here are the suggestions I have:
Have a simple and compelling story to tell, and keep it simple so it`s easy to understand, remember, and inspiring to share.
Have a good quality camera, sound equipment, and lighting. Many people think that all you need to create quality video content is a video camera, but don`t overlook audio quality which is just as important. Don’t spend all of your money on a video camera, save some of your budget for a decent audio mic.
Creating videos is only half of the equation for success. What many video creators and producers do is create a video, upload it to YouTube and push it out via social media marketing channels, and wait for the views, comments, and likes to roll in. This simply won’t happen. You need to hustle to get viewers to take notice, get niche bloggers to embed your video on their sites, and paying for targeted views can also work wonders to initially seed a video campaign to establish early viewership. If you spend $5,000 on producing a marketing video, you should spend roughly the same on marketing that video so it finds the core target viewers you want to reach.
For DIY, any particular camera/production gear you can recommend for a beginner?
SPIDVID: I always tell people just starting out creating videos to shoot video on anything they have available. Personally, I still like to shoot 720p video on my iPhone 4 with my little tripod!
Tripods are key to keep things stable, otherwise viewers will get dizzy trying to watch your content.
Be sure to have a camera, audio equipment, some basic lighting, and like I just mentioned, a tripod.
Don’t rely on your camera’s built in mic as most are of very poor quality.
The advantage of mobile video production is that there are many low cost apps which can dramatically improve a video’s look. My favorites are FiLMiC Pro, Luma Video Camera, Viddy, 8mm Camera, and Movie Looks HD for iOS. Also, I would recommend watching Filmriot and Indy Mogul as these filmmaking shows offer many tips to increase production value at very low costs.
What are the best ways to get in touch with you?
SPIDVID: Our site is Spidvid.com, and here’s both our Twitter and Facebook accounts. And again, you can watch our community’s videos at UnleashVideo.com. Also, we are launching Spidvid 2.0 soon which is a very special and key milestone in our site’s existence.
If you want to get in touch with me personally I’m @JeremyCampbell on Twitter, and my email is firstname.lastname@example.org so feel free to reach out, I’d love to hear from you!
With every video I create and release I’m learning more about what the social web responds to, and what they ignore. While there’s no guarantee you will get a million views if you create a remarkably entertaining video, there are a few activities you can do each time to accumulate more views, love, and attention for your content.
Posting your video link on social sites is a good start. My favorites are: Facebook, Twitter, Google Plus, Reddit, Delicious, StumbleUpon, Buzzfeed, and if you have a potential viral hit on your hands then submit to Devour. I’ve given up hope on the dying Digg. WTF titles, broad and niche tags, and eye-catching thumbnail images are key.
Timing is also key too, even though there’s no way to know when a digital influencer may see your content and when they won’t. Most of the time they won’t. I have had some modest success stories of getting over 290 saves on Delicious for various videos. My theories as to how I got so many are suspect, but I think what happens is some power user bookmarks my video link, and their thousands of followers see that and do the same. It’s rare but it can happen, and it leads to many more views and higher placement in Google. But the problem unfortunately is that there’s no guarantee, and there’s no secret formula. All you can do is put your best video links forward, and hope for the best.
Leverage the Trends
A good tip for Twitter is that when you are promoting your video link via tweets, be sure to look at what’s trending globally, and if your video is somewhat related to those words, phrases, or hashtags, then use them in your tweets. Never come off too salesy though. Also what I’ve found works is asking people a question, or shocking them with something they aren’t used to. For example: Have you ever ate so much food, that you felt like your stomach was going to explode? Yeah, this guy in pain can relate video link
Keep Your Fingers Crossed
Always be sure to seed your video’s earliest views by sharing your link with your friends, family, and co-workers. Chances are if they like what you’ve created, and are inspired to share your video, then you may be onto something. Produce content that’s emotionally engaging, short, and irresistible not to share, and your video could be joining the “million high club” soon. Easier said then done, in fact most video creators and producers who have hit it big likely never will again. In fact, your chances may be higher of getting struck by lightning then ever seeing one of your videos hit 100,000 views.
Invest as much passion, energy, creativeness, and fun into your videos that you can, and see what happens. Just don’t do what many individuals do which is create something, then spend no time marketing it. If you spend 10 hours creating a 2 minute video, then spend at least 1-3 hours promoting it across the social web and your social graph. Don’t just tweet out the link one time, always be looking to promote any of your videos when the timing is right. For example, if you create a Halloween video this October, then why not promote it again in October 2013, October 2014, etc. just as long as its story is evergreen.
And if you are creating quality entertaining videos but are having no luck on YouTube, or on other popular video sites then consider uploading via Spidvid to UnleashVideo where there’s much less noise, and spam trolls. If you’re intrigued, but have questions, then quickly contact us.
When you upload a new entertaining video do you focus on getting attention from bloggers? If not, you should be looking for niche bloggers who write about video content which you produce. Get them to link to your videos, or better yet get them to embed videos directly within their posts so their audiences can watch right away on the same page.
Watch the video below to learn more about how to promote your videos to bloggers, and tap into their large audiences. Bloggers drive roughly 50% of all video views online, so blogger initiatives must be included in your marketing plan! We are proud to sponsor this how to video, along with GoDaddy.
About the creator - Travis Gordon is a video creator who manufactured the brilliant fantasy action web series Spellfury which has now amassed over 3 million views throughout its incredible existence! In addition to being a web series creator, he also teaches others on how to promote their videos to receive more views, comments, likes, subscribers, and love.
If you create videos that may interest us to sponsor, please contact us and let us know how we can mutually benefit together.