It was a massive year for online video in 2011, which saw our community’s content from Spidvid exceed 1 million views on UnleashVideo in 2011.

This is my 4th straight year making predictions for the online video space. If you want to see how my predictions fared in other years here’s 2009, 2010, and last year’s 2011 list. For my 11 predictions last year, I rate them a 8/11 which is pretty decent. Let’s see how I fare this year.

12 online video predictions for 2012

1. Yahoo invests $250M into original video content – Yahoo has a new CEO and seems to be getting more and more focused on online video. I think that Yahoo takes a big step towards re-establishing their corporate identity and it’s in the video space.

2. Standards for views and ad creatives are finally implemented – There is still lots of confusion as to what constitutes a video view online, and 2012 will be the year where a standard will be set. Some people think that if a video starts that’s a view, while others think a whole video must be watched for it to count as a view, clarity will come in 2012. Every video ad company seems to have their own formats but this will end as ad standards will be put in place for video, much like display banners abide by now.

3. Mobile video explodes – I’ve been predicting this for a few years and every year mobile video traffic seems to double it’s viewing audience thanks to increased penetration of iPhones, Android based phones, and tablets.

4. Apple’s “iTV” makes OTT mainstream – There are a bunch of great “over the top” products out there for your TV including; Apple TV, Roku, Boxee, and others, but as Steve Jobs says they are just hobby businesses well at least for Apple to date. But in 2012 Apple is going to be releasing TV’s in the 30″-50″ range which will sell like crazy to Apple’s raving fans, and these iTV’s will dramatically increase consumer’s use of iTunes for purchasing video content.

5. Social TV - More and more people are watching TV and sending out tweets about what they’re watching, their perspectives on what they’re seeing, and engaging with other passionate viewers. Social TV will be huge in 2012 as Twitter and Facebook create tighter relationships with the TV networks.

6. HTML 5 – This seems to be the format of choice long term even though it’s still in its infancy right now compared to flash. This format is much more dynamic than all the others and will ultimately become #1, but not until 2015. HTML 5 will see more growth than ever before in 2012.

7. YouTube will buy a company – The world’s largest video sharing site continues to build out its ecosystem both through building features internally, and acquiring technologies externally. YouTube is growing up and is stepping outside of Google’s shadow, and 2012 will be the biggest year ever for YouTube. If you are tired of YouTube coverage now, you haven’t seen anything yet!

8. Hulu gets acquired – There was a ton of speculation that Hulu would be acquired throughout 2011 but it never happened, but in 2012 it will. I’m going to double down on my Yahoo prediction and say that Yahoo buys Hulu to become a serious online video player.

9. Netflix gets acquired – There was also lots of speculation that Netflix would be acquired in 2011, but again much like Hulu nothing happened. Netflix has seen its subscriber base and stock price dramatically decrease since its pricing model changed, but it’s still a strong brand in the streaming video space. I’m going to call Netflix is sold, but not at a price that its CEO, board of directors, or investors are overly happy with.

10. Google Plus delivers big views – Facebook and Twitter drive huge video views as social video emerges. Google Plus’s social network is exploding and as a result it will become a major player in delivering video views, especially to its toddler site, YouTube.

11. More online video stars get movie deals – Famous Fred of YouTube got a deal with Nikelodeon to star in “Fred the Movie” which did quite well from what I heard. There will be more of these kind of deals happening in 2012, mainly to the YouTube partners who have strong character personalities like Fred possesses.

12. Remote video collaboration takes off – With more and more cloud based video editing platforms emerging, along with matchmaking sites like Spidvid emerging, 2012 will be a year that many video creators and talent open up to the possibility of bringing on external talent to their teams and using new tools to help manage those projects.

If you have a 13th prediction to add then please add it below!

Cheers to 2012 which will be online video’s biggest year yet!

Other online video predictions can be found on Media Post, VidCompare, ReelSEO, TubeFilter, New Media Minute, and Streaming Media.

Jeremy Campbell Lists, Rant Apple, Apple TV, Boxee, film collaboration, Fred, Google Plus, HTML 5, hulu, internet video, iTV, movies, Neflix, new media, online video, online video predictions, online video stars, original video, Roku, social networking, social networks, Social TV, streaming video, TV shows, video ads, video collaboration, video entertainment, video predictions, video views, web video, Yahoo, YouTube

The holidays are all about relaxing, eating deliciously fattening food, and spending time with family and friends. For some of us it’s also about finding some spare time to write new scripts for video projects, shooting video, cutting video, and hopefully uploading new content for the world’s viewing audience to watch and ideally share. If you were planning on doing a holiday parody of LMFAO’s “Sexy and I Know It” video you are either too late, or against some big time competition below.

I have lots of planned projects for 2012 and I trust that you likely do too! Keep in mind that by posting your video or film projects on Spidvid; you can connect with talent who wants to collaborate and partner with you, build your teams, share credit and compensation, and distribute your content to UnleashVideo and earn thousands of views! This is all easily done from your Spidvid video creator account! Or if  you don’t have a project to post, then you may want to check out the active Spidvid projects.

Happy holidays to you and your family, friends, followers, fans, subscribers, and pets too. The holidays are meant to be relaxing, but keep production projects on your mind because right now has never been a more perfect time to cost effectively create and distribute online video entertainment!

Merry Christmas, Happy Hanukkah, Chrismukkah or whatever holiday you celebrate, from myself and the Spidvid team

Show us some love by subscribing to our blog via email.

Jeremy Campbell Good Wishes, Rant, community 2011, collaboration, community, create video, film collaboration, film project, happy hanukkah, holidays, launch project, Merry Christmas, new media, new media community, new media production, produce video, santa, spidvid, Spidvid community, talent, video collaboration, video creators, video project

The incredible folks over at crowdsourcing.org recently reached out to me out of fascination for Spidvid, with regards to how we are applying crowdsourcing as a concept to collaborative video production. I was asked to write a guest blog article, which I graciously accepted, and the result is below.

When we set out to launch Spidvid, a decision had to be made–whether to form a small traditional entertainment studio which could develop original content, or do something original to challenge the status quo.

In late 2008 Seth Godin was writing about connecting people together, collaboration, openness, new media, going to the fringes, and other cutting edge concepts. Connecting the dots between wanting to do something different and what Seth was saying, it made sense to see if these elements were being applied to the video or film production model, and from our research the answer was no.

Video remixing and mashing was big around this time–where someone could upload a clip, and then others could download that clip with the purpose of adding value to the clip, and then sharing that improved clip with the hopes that yet someone else can add value to it too, and so on. While this was a cool phenomena to see the crowdsourcing power of video production on a large scale, the results were often mediocre because videos often didn’t have a compelling story, value wasn’t always added as it morphed along, and there was always someone who had to use a popular song for background music with no copyright clearances.

The goal for Spidvid was to always have an open video production ecosystem, but remixing was too open and chaotic. So the big idea was to crowdsource talent to create video entertainment where each individual on the team was responsible for something, and allow the members to set how the compensation split will work. For example, if a team has a video creator, 2 actors, 2 videographers, and an editor, the creator and team decide on each member getting 15% except for the creator getting 25%. If the video makes $1,000 in ad/sponsorship revenue then each member would get their pre-determined fair share.

So Spidvid fits into the crowdsourcing landscape as the site that aims to connect and empower individuals to create original video entertainment together, either locally, nationally, globally, or a combination of all three.

The concept came together over many months. “The back of the napkin” happened to be in the notes section on an iPod Touch leading to those concepts getting coded out as features over the next 8 months. On beta launch day in January 2010, 187 users signed up to get profiles thanks to our marketing efforts leading up to the launch day–including press releases, blog posts, getting small niche sites to write reviews, and most importantly–word of mouth and mouse.

Spidvid has grown up a ton–going from a concept with no users, to a public beta with 187, to now in late 2011 with 3,000 members, over 1,000 video projects launched, 250 projects completed, and over 1.2 million views.

Spidvid 2.0 is now being designed and developed to feature a simple and elegant user interface (UI), make video project work flow easier, add more social tools and location features. Spidvid 2.0 should launch in early 2012, and by 2015 full feature films will be produced by Spidvid’s collaborative community.

Here’s the lessons we’ve learned about crowdsourcing so far:

#1 — Projects need to be compelling, otherwise people won’t be inspired and motivated to jump in.

#2 — The collaborative objectives and goals must be clearly articulated before starting a project.

#3 — The benefits and value must be laid out so each individual understands what they are getting for their time and talent investment.

The most surprising thing to date is how fast the crowdsourcing model has taken shape over the years. It used to be that we had to educate people on our new media concept, but now the majority of users understand what’s going on as soon as they jump in to our community.

The majority of our users come from connections on Twitter, which makes scaling our community up fast challenging, but users coming in tend to be more active since they’ve had personal interaction with us before joining.

I wasn’t much of a video creator before starting Spidvid, but now I am since I have a platform to attract talent cost-effectively and quickly. I’ve been creating many entertaining “how to” cooking videos and really enjoy the connections and partnerships I’ve built up over the past couple years.

It’s exciting to think there have been many videos and films created that wouldn’t have otherwise existed without Spidvid’s crowdsourcing product to leverage. What keeps us going is knowing that the next big hit video or film may come from our community, making an impact on that production team, along with the thousands or millions of viewers that consume the content. There’s a lot to be excited about in the crowdsourcing space, especially for video production, and we hope you’ll be watching it all unfold with us.

Guest author: Jeremy Campbell is founder of Spidvid, which describes itself as “a social platform that empowers video creators/filmmakers and other like-minded individuals to connect, form production teams, collaborate on projects, create and distribute content, and automatically give credit and compensation back to each team member involved.”

Note: Here’s the original posting “Spidvid’s Lessons Learned About the Crowd and Video Production” on crowdsourcing’s remarkable site, which you should definately check out!

Jeremy Campbell Rant, Visionary article, crowd creativity, crowd labor, crowdsourcing, crowdsourcing article, crowdsourcing post, crowdsourcing.org, film, Jeremy Campbell, new media, seth godin, spidvid, video, video collaboration

We’ve been getting lots of positive and a couple negative pieces of feedback over the last couple months for collaborating with talent on Spidvid. For the most part video creators, filmmakers, actors, and other talent are having excellent experiences on our collaborative platform which is great to hear, but a couple of issues have come up including payment to talent who didn’t complete the work, and lack of communication and involvement.

Below are 3 tips to get the most out of talent on Spidvid

1. Talk to them – The most effective way to build solid relationships with users on our site is to speak to them directly. Whether that’s in person (which is ideal), over the phone, or on Skype, make sure that you establish verbal communication before any formal collaboration begins.

2. Outline objectives and goals – Before doing anything be sure that everyone on the team is on the same page. If an editor is to edit a video then the elements which need to be completed should be clearly laid out on the table up front. If the editor can’t do everything needed, then an alternative individual should be attracted. Establish milestones, which lead up to the end goal of getting the video or film completed and ready for distribution.

3. Be careful with financial compensation – If you intend on paying someone who you’ve connected with on Spidvid, first be sure that a firm deal is in place. We don’t yet have a payment solution in place inside of Spidvid, so if you are paying someone via PayPal or on another third party payment site, you may want to have signed papers in place to protect yourself. So when the work gets done, you pay. Or maybe you pay 50% up front, and the other 50% when it gets completed. We will eventually be accountable for financial transactions between our community members when our internal payment solution is implemented, but right now we can’t be as all deals are externally happening outside our site.

These are 3 simple things to keep in mind when collaborating on video projects via Spidvid, and elsewhere on the Internet for that matter. Understanding them will ensure a smoother Spidvid experience, and ultimately projects getting completed safer and more quickly.

Keep updated on tips for getting more out of Spidvid, have our posts delivered to your email inbox. And join the other 11,338 people by following us on Twitter, or like us on Facebook.

If you are interested in learning about project management, many universities offer a project management degree online for individuals with a busy schedule.

Jeremy Campbell Lists, Production Tool, Rant, community actors, film, film collaboration, film tips, filmmakers, filmmaking, new media, payment, payment platform, spidvid, team building tips, video, video collaboration, video creators, video production, video project, video project collaboration, video project management, video project tips, video tips

Some video creators and filmmakers who post projects on Spidvid wonder why after a week or two only have a couple bids from our community of talent, or none at all. Sometimes it’s not how many bids are received, but the quality of the bid and the individual offering to partner up with you. Just like anything else in life you get out what you put in, so if you don’t invest much time or effort, then in all honesty you shouldn’t expect much in return either. I offer some Spidvid team building tips below.

4 ways to get more and better quality bids on your Spidvid projects

1. Hustle – We offer a built in feature when posting a Spidvid project, where an email gets sent to every relevant individual that may be interested in your project. For example if you need actors for your project, then every Spidvid member with an acting profile gets notified. This has proved to be a fast and effective way to get the word out on new projects, but it’s sometimes not enough. You can easily search for targeted talent on Spidvid, and then reach out to those members or automatically invite them to bid on your project. Do your research and start engaging in conversations and making valuable connections for active, and future Spidvid projects.

2. See Who’s Active – Look at other Spidvid projects to discover who’s bidding, what they are offering towards the project, and what they want in return for their efforts. If you see someone who fits your criteria then send them a message to gauge their interest on your project.

3. Use Social Media – You likely have a few: friends on Facebook, followers on Twitter, and contacts on LinkedIn. Our community loves to collaborate with video creators and filmmakers, but sometimes your personal network of connections may be better suited as team members. Tap into your “social graph” and gauge interest from those individuals, in addition to our community to maximize overall results.

4. Ask For Referrals – OK so you’re reaching out directly to the amazing members on Spidvid, but are perhaps having little luck finding ideal fits for your team. If this happens then politely ask for referrals, because someone may very well have the ideal contact in mind for you. It never hurts to ask, don’t be shy, as we have a very friendly community to engage with!

These are just 4 easy ways to improve your team building efforts on Spidvid, both short and long term.

For more tips to improve your Spidvid experience, be sure to subscribe to this blog via email.

Jeremy Campbell Lists, community, resources active members, attracting talent, film collaboration, film projects, filmmakers, finding talent, new media, production projects, project bidding, project bids, referrals, social media, Spidvid community, Spidvid projects, Spidvid talent, team building, video collaboration, video creators, video projects