I saw an interesting interview a couple of weeks ago that featured an online video company CEO. What he said in the video was that video production studios are pretty much just banks which happen to invest in creating video content.
Here’s what I believe video production studios are:
1. Investors in creating, distributing, and marketing video content.
2. Connectors of individuals to form teams capable of undertaking their projects.
3. Buildings that have sets so videos can be shot.
4. Buyers of equipment (i.e. cameras), tools, props, and software.
Here’s how I believe collaborative video production teams can successfully operate:
1. Socially connect on Spidvid which empowers individuals to self-organize and form their own custom teams. Leadership is important to accomplishing this, so each project starts with the video creator.
2. A lot of individuals in the production industry have access to inexpensive but powerful tools. HD cameras for example can now be purchased for a few hundred dollars, and software technology such as Final Cut Pro also falls into this category. What once used to be considered barriers to entry for these people, are now commodity products available to pretty much anyone with an interest in using them.
3. Thanks to green screens, a simple set can now consist of a small sized living room located inside a house.
4. Funding is the largest obstacle in this model, but some very good quality content has been produced using shoe-string budgets, or in some cases for a cost of zero dollars. Financial options are available including corporate sponsorships, small investments coming from the creator and/or rest of the team, and community crowd-sourced funding where a few hundred or thousand people each donate say $1 each.
The big point that I’m trying to outline is that the traditional video production studio model is not as defensible as it once was. For further reading please check out our ebook manifesto entitled “Hollywood Is Doomed – The Rise of Collaborative Creation Teams”.
Jeremy Campbell News collaborative teams, empowering, new media, next-gen media, production model, production teams, video creation, video projects