6 Steps to Producing a Marketing Online Video
I love sharing content that I feel has value to filmmakers, video creators, and members of our Spidvid community. Russ Pond recently reached out to me to give me the inside scoop that he was releasing a new ebook to help video creators in the marketing video area, an area where so many individuals struggle to produce successful results.
This ebook is packed full of research, stats, stories, and of course juicy tips and advice for creating marketing videos that cut through the clutter and get your brand in front of targeted viewers. To get it, all you need to do is visit the ebook’s page, and send out a tweet to download “6 Steps To Producing a Successful Marketing Online Video” for free!
6 Steps Ebook Teaser:
1. Conveying a clear message.
2. Creating a persuasive call to action.
3. Focusing on production excellence.
4. Maximizing video optimization.
5. Considering multiple distribution channels.
6. Tracking your videos across the web.
Now that your interest has been piqued, go download the valuable ebook now, and if you have something to say about its content then please comment below. Or you can reach out to Russ directly via his website.
About the author, Russ Pond (in his own words)
Since the mid 90′s, I’ve been producing and directing corporate video projects for a variety of clients, including a handful of Fortune 500 companies. Other producers often contact me with questions about budgeting, client relationships, workflow, cameras, equipment, crew structure, contracts, business structure, accounting and other questions. So, I decided to share my resources for those interested in the business of corporate video production. My hope for this site is to provide a stream of resources to help those in the freelance production business or those interested in getting into this business.
I’ve worked on both sides of the fence. I spent 16 years working for two Fortune 500 companies in their marketing department. I was the one hiring video production companies for a variety of projects. I’ve worked with high-end ad agencies, marketing consultants and the smaller production companies. In 1996, I bought my first editing system — a Media 100 — and started learning the art of media production. Shortly after that, someone actually paid me to produce a short presentation for them. My first paying project! That excitement sent me down a path of learning where today I now run my own production company, Top Pup Media.
Since launching into the corporate video production business, I have produced projects for Nokia, AT&T, MasterCard, Haggar, Uniden, IndyCar, and a handful of other large clients. I’ve also produced, directed and edited a full-length, feature film called “Fissure“. I also recently finished work on a new television show called “Marry Me Again” that we are starting to shop around to networks.
A couple years ago, I took an assessment called “Strengths Finder” and with the help of a certified Strengths Finder coach, I learned quite a bit about the way I’m wired. My top five strengths are Learner, Relator, Responsibility, Individualization and Belief. Why do I share that? My top strength is Learner. I love to learn. I get a buzz when I learn. I look for opportunities to learn. And, I hope that this site will be an outlet for me to share all that I’ve learned about corporate video production.