So ends another year of Super Bowl fun and excitement, and congrats to the Green Bay Packers for a much deserved championship in 2011. I have embedded a few of the top and worst Super Bowl TV commercials of this year, and commented to provide some lessons for video creators.

Viewers seem to like Volkswagen’s “The Force” ad the best. It now has over 21 million views, and with good reason. Video production lesson: use kids to your advantage because viewers love seeing cute kids doing adorable things.

Bridgestone’s “Carma” ad has just over 1 million views on YouTube, but it’s still a lot of fun to watch. Video production lesson: Like kids, animals are very much loved by viewers of all walks of life. Combining a friendly animal with a funny gesture is genius.

Sex sells, but that doesn’t always mean it’s liked in a video. Go Daddy are known as being big Super Bowl spenders year in and year out, and usually do a pretty good job of matching their brand with sex, but in 2011 they failed with “The Contract” ad. Watch the 30 second spot below and see if you can tell me why. Video production lesson: using pretty woman in your videos certainly doesn’t hurt, but make sure you use them effectively to tell a worthwhile story.

Super Bowl commercials have been dominated by car companies over the years, and 2011 was no different. Chrysler had a brilliant one featuring Eminem called “Imported From Detroit” which told both Detroit’s and Chrysler’s stories together. Video production lesson: tap into viewer’s emotions and tell them a powerful yet simple story that they can tell to others to in turn inspire them.

The NFL did a spectacular job of promoting the sport of football, and most importantly celebrating their fans this past weekend with their campaign. It would be interesting to hear how much they spent on getting the rights to the content they used for their “Best Fans Ever” ad. Video production lesson: use objects and people in your video that viewers recognize. Giving viewers a frame of reference will help them remember what they saw, and motivate them to share your video with their friends and family.

It seems with every passing Super Bowl, viewers are getting more and more excited about seeing the new viral ads.

Until that special time comes again in 2012, it’s now your time to shine! Create better quality video entertainment by collaborating with our talented community, be sure to get a Spidvid profile and if you need any help at all just ask!

Jeremy Campbell community, resources 2011, 3 million per ad, 30 second spots, 30 seconds, ads, amazing, animals, brands, Bridgestone, cars, championship, Chrysler, cute, Detroit, Eminem, emotion, entertaining, film, football, fun, funny, how to, kids, learn, millions of viewers, NFL, overpriced, SB45, sex, sex sells, share, short film, Star Wars, Super Bowl, Super Bowl 45, touchdown, TV ads, TV commercials, use the force, video, video entertainment, video production, video production lessons, viewers, viral, viral content, viral video, Volkswagen, wow

Been on our tweeting game lately! Check out our last 7 days of useful tips, resources, entertainment, and interesting film bites below.

• Tips on Scoring for Film and TV: Here’s the video #filmscoring #filmscore #scoringtips
• One the best filmmakers EVER is now on Twitter, welcome James Cameron (@JimCameron)!
• How to Turn a Film into a Web Series: ‘No Clean Break’ Sees Second Life via TubeFilter #webseries
• Shannen Doherty talking about her web series via New York Post #ShannenDoherty #webseries #interview
• Sell Your Movie For Maximum Profit via Filmmaking Stuff. Bonus: can you spot the Spidvid logo?
• Video creators and producers: Need some encoding help for your online videos? Here’s some –> via OnlineVideo.net
• Watch and learn video creators: 10 Incredible Interactive YouTube Videos via Mashable
• Want To Create Better Web Videos? Keep it Short via CreativeCOW.net #webvideo #videoproduction
• Sundance Announces Award-Winners; More Films Acquired at This Year’s Festival Than Ever Before? via No Film School
• When Good People Write Bad Scripts via JustEffing.com
• Collaborative film “Life in a Day”, shot entirely by YouTube users, makes it’s debut at the #Sundance Film Festival via Inside Movies
• BBC News – Student experiment films Earth from stratosphere via BBC
• Camera Placement and Shot Framing Advice via YouTube
• The Top 5 Viral Videos of January 2011 – From Kobe Bryant to hyper-active penguins, this list doesn’t disappoint via Spidvid
• Elite web series producer @markgantt has a new web show called “Love Makers”! What do you think of the trailer? via LoveMakers.tv
• Animating Text Along A Path In After Effects – AE Basix via Aetuts
• Gotta Love Micro-Budget Indie Filmmaking via Deadline
• Our community’s videos are about to hit 300,000 views! Watch a couple videos of theirs on UnleashVideo.com. 81 more views to go! (a shout out to our awesome production community, and the view count is now at 308,144!)
• Production Tip of the Day: How to write fantasy stories via YouTube #scriptwriting #screenwriting #storytelling
• Some takeaway thoughts from this week’s #webserieschat via Barrett Garese
• A ‘Web Pilot Festival’ where a team has one week to write, shoot, edit and deliver a pilot episode for a web series, via Celebrate the Web
• Creative Capital to Award Twenty $10,000 Film/Video Grants, Now Open for Applications via No Film School
• For filmmakers: Turn Your Mommy Person Into a Demon Thingy via FilmRiot
• Multiple Video Projects At a Time via Spidvid #videoprojects #collaboration #newmedia
• Production Tip of the Day: How To Make a Music Video of Your Band via YouTube #productiontip #musicvideo
• Subscriptions: The Secret to A Sustainable Web Series? via NewTeeVee #webseries
• 4 Ways to Boost Viral Video Sharing During the Holidays via Mashable #viralvideo #videoviews #socialvideo
• The Fine Bros Interview @JimCameron via Web Series Today #filmmaking #JamesCameron #legend
• Production Tip of the Day: Berklee College of Music Film Scoring Professor Sheldon Mirowitz discusses the Composer/Director Collaboration via YouTube
• Looking for guest bloggers on Spidvid! If you would like to submit an article, contact us with your ideas http://www.spidvid.com/contact.php

The top Spidvid project completed/video uploaded this week goes to the team behind “Narrated Sex” as embedded below. If you had a bad week just watch this HILARIOUS video, because it will make you laugh and ready you for the weekend!

Narrated Sex from Deron on UnleashVideo

Jeremy Campbell Lists, resources art, craft, editing, educate, film, film advice, film lessons, filming, Hollywood, how to, learn, new media, passion, producing, production advice, resources, sharing, shooting, stars, tips, tweets, twitter, video, video production, web series, writing

We have shared a few valuable video production and other related film resources over the last 7 days via our Twitter page. If you missed them you’re in luck as I created an organized list below. Feel free to share your favorites with your followers, and watch the retweets pile up!

• Great article by Spidvid member @russpond: Questions for Prospective Production Clients http://bit.ly/eksiSJ #videoproduction #videoproject
• Creating Visually Compelling Pitches For Selling Content Concepts To Producers http://youtu.be/1wk9RxY9FVY. Good advice @markgantt
• Is Filmaster the FourSquare for Films? http://bit.ly/idqdEV
• The Comcast/NBC deal and what it means for online video http://wapo.st/gn5qNw #onlinevideo
• Production Tip of the Day: A video playlist of resources to help you become a successful VO actor in animated series http://bit.ly/fmXDeS
• Love this article from @DavidMurdicoFinding Your Audience with Heat-Seeking Online Video Marketing Missiles http://bit.ly/frKPKR
• Roger Corman Discusses Being a Rebel and Making the Most Out of a Small Budget http://bit.ly/gFK4wb
• Production Tip of the Day: Script writing tips for your web video projects http://on.fb.me/dbkL1V #webvideo #videoprojects
• Filmmaking for a living http://bit.ly/g1quBA via @filmmakingstuff
• The Cost of Online Video Production http://bit.ly/eyBvqo via @sunpop#videoproduction #onlinevideo
• Production Tip of the Day: Outdoor Lighting for Video Production http://on.fb.me/97JIR8 #videoproduction #videotip
• Solid article for video creators and producers! 5 keys to marketing web series http://bit.ly/fyErwQ via @webseriestoday
• Listening to an @indie_intertube podcast featuring @tomkonkle and other web series stars http://bit.ly/g2xoPU
• Tips on Scoring for Film and TV http://on.fb.me/9lIAAC #filmscoring #filmscore #scoringtips
• One the best filmmakers EVER is now on Twitter, welcome James Cameron (@JimCameron)!

Have any good film resources of your own to share? The comments are yours!

Jeremy Campbell Lists, resources Comcast, creator, educational, film, film resources, Filmaster, FourSquare, how to, James Cameron, learn, location for film, marketing, NBC, new media, online video, producer, production, promotion, resources, scoring, tips, video, video creator, video production, video resources, viewers, views, web 2.0, web series, web show, web video, writers, writing

Did you go to film school? If you didn’t you may want to check out Vimeo’s new Video School series which is a collection of how to videos that will help you create better quality videos. And hey, if you did graduate from film school you may still want to check out some of the videos to refresh your memory on how to do specific production things.

Topics in Vimeo’s Video School to date include choosing camera gear, shooting, lighting, sound, framing and composition, storyboarding, editing, everything DSLR, effects, and other useful elements to improve your production value.

You may want to start with the 3 videos below, and go from there. These videos cover the basics that every filmmaker needs to have.

Choosing a camera

Shooting basics

Editing basics

Is there something you need help with to create better quality video entertainment? Post your needs in the comments below, and we will try to help you out and get you on your way! Or you can contact us if you want to have a private conversation.

Jeremy Campbell resources camera, compositions, DIY, do it yourself, DSLR, editing, educate, effects, film school, filmmaking, help, how to, information, learn, lighting, post production, production, production help, production value, resources, shooting, software, sound, transitions, video production, Video School, Vimeo

We share killer content on our Twitter page for filmmakers, actors, screenwriters, directors, and other talent. Not everyone is on Twitter though and gets this information, so I’m going to post the top Spidvid tweets here on this blog weekly. If you have any to add please include in the comment section below.

• Some good tips! How to Start Your Own Web Show http://bit.ly/gQ6cdz
• A good read for filmmakers! Democratizing Media: The Transition To A ‘Have It Your Way’ Stage http://bit.ly/i5c8nN
• Secrets of YouTube Super Stars CES TubeFilter panel http://bit.ly/gZnHz7
• Great info for web series creators/producers! How to Improve Engagement with your Webisodes http://bit.ly/e7AcyI
• 10 Top Filmmaking Trends for 2011 http://bit.ly/eqoO2Q via @raindance_fest
• Now Watching: @ijustine talking about her online video production business adventure http://youtu.be/InFR3ZVcJIk
• Learn Screenwriters! 5 Questions With New Media Writer Bernie Su http://bit.ly/h9TCbX
• Good content for video creators and producers! Secrets of YouTube superstars http://bit.ly/hwg8dV
• South Korean film director makes movie on iPhone with $133,000 budget http://bit.ly/emYfoc
• NEW YEAR’S RESOLUTIONS FOR FILMMAKERS http://bit.ly/eXMz89. What is yours?
• Is this meh or exciting to you? Apple rumored to update Final Cut applications in March or April http://bit.ly/hfkWMd
• Light it up filmmakers! 3-Point Lighting Tips http://bit.ly/gLoluf
• Will 2011 be the year online video unravels the Internet? http://bit.ly/ehKavs #NetNeutrality#onlinevideo
• Rachel Risen (still largely unknown) talks about her experiences in web series acting http://bit.ly/eTbjN6 #webseries
• If she can do it, so can you! Laura Prepon Sells Mediocre Web Series ‘Neighbros’ to TV Network http://bit.ly/fQ8yFL
• Good read! The Viral Future: What We Can Expect From Branded Video Advertising In 2011 http://bit.ly/hvBhFI
• Marketing Tip of the Day: Learn all about online video marketing for small businesses with this great tutorial http://on.fb.me/dbkL1V
• HUGE NEWS! RT @unleashvideo: Kiefer Sutherland is taking a leap from the TV to web series with “The Confession” http://bit.ly/e399ng
• Hilarious! 12 Things You Didn’t Know About #Seinfeld http://bit.ly/fKj0hi
• Should You Take Your Web Series Exclusive? A solid interview with Spidvid member @SquattersSerieshttp://bit.ly/hovn10
• Do you like this type of shooting style? Miniature scenes http://bit.ly/g6r53V via @sharethrough
• Roxio rolls out $70 consumer-level 3D editing tools in its Video Lab HD software http://bit.ly/eNaUQT
• There is no secret sauce! How to make your videos go viral http://bit.ly/hvM0E6
• Help Jason of @filmmakingstuff raise money for pancreatic cancer in memory of his girlfriend’s mother http://bit.ly/idhdKH

Jeremy Campbell Lists, resources advice, film, filmmakers, filmmaking, how to, learn, new media, online video, resources, tools, tweets, twitter, video, video production, web video