Google Is Dominating Online Video
Over night, Google became the number one online video player when they purchased YouTube on October 9th, 2006. Since then the gap has been widening between YouTube and other video sharing websites. YouTube now commands about 42% of all online video streams, and that will only grow as their ecosystem further builds itself out over time.
You know about YouTube’s success on the web, and across mobile devices, but their newest and upcoming moves are quite impressive too. Something that I’m extremely interested about is their new 4K video running at a resolution of 4096 x 3072 which is ideal for a 25 foot screen. I never thought I would ever watch a YouTube video on a large screen, and maybe I won’t any time soon unless I can connect with someone who has a killer projector with mega fast broadband access. If you have an ideal YouTube 4K viewing setup do let me know.
I’m also excited about this fall’s release of Google TV that combines cable TV, online video, and the web into one interactive interface. If you think you multi-task now, just wait until Google TV comes to your living room.
Just last month YouTube won its billion dollar copyright infringement case against Viacom which was a massive win for Google, and for online video in general. It seems like YouTube can do no wrong right now, and has all the momentum to drive the entire industry forward. Maybe I’m just an online video geek, but I’m ecstatic to see where things will be in five years from now. I can’t even imagine what ten years from now will look like, but I’m sure we will all look back at 2010 as being the very early days of online video.
If you want to make a larger imprint in online video by creating content which is more entertaining and that features higher production values, then maybe it’s time to think about collaboration. If collaborating with other like-minded individuals will benefit your future video or film projects then be sure to grab a free Spidvid profile, post a project, and start connecting with the talent you need to successfully drive your vision forward.