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Posts Tagged ‘Google TV’

Google Is Dominating Online Video

July 15th, 2010

Over night, Google became the number one online video player when they purchased YouTube on October 9th, 2006. Since then the gap has been widening between YouTube and other video sharing websites. YouTube now commands about 42% of all online video streams, and that will only grow as their ecosystem further builds itself out over time.

You know about YouTube’s success on the web, and across mobile devices, but their newest and upcoming moves are quite impressive too. Something that I’m extremely interested about is their new 4K video running at a resolution of 4096 x 3072 which is ideal for a 25 foot screen. I never thought I would ever watch a YouTube video on a large screen, and maybe I won’t any time soon unless I can connect with someone who has a killer projector with mega fast broadband access. If you have an ideal YouTube 4K viewing setup do let me know.

I’m also excited about this fall’s release of Google TV that combines cable TV, online video, and the web into one interactive interface. If you think you multi-task now, just wait until Google TV comes to your living room.

Just last month YouTube won its billion dollar copyright infringement case against Viacom which was a massive win for Google, and for online video in general. It seems like YouTube can do no wrong right now, and has all the momentum to drive the entire industry forward. Maybe I’m just an online video geek, but I’mĀ ecstaticĀ to see where things will be in five years from now. I can’t even imagine what ten years from now will look like, but I’m sure we will all look back at 2010 as being the very early days of online video.

If you want to make a larger imprint in online video by creating content which is more entertaining and that features higher production values, then maybe it’s time to think about collaboration. If collaborating with other like-minded individuals will benefit your future video or film projects then be sure to grab a free Spidvid profile, post a project, and start connecting with the talent you need to successfully drive your vision forward.

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How Does Recent Google News Affect Online Video?

June 2nd, 2010

You don’t have to tell Google executives that online video is going to be super huge as the Web and media industries move forward. Google intelligently acquired YouTube a few years ago, and lately have been super focused on online video software, devices, and codecs.

Let’s start with Google TV. So Google TV is all about marrying the Web to your TV screen in the simplest and most effective manner. One of the biggest challenges to watching online video on your TV today is the user interface. Google TV aims to provide an easy to use interface, and will allow you to search for content much like you do on Google.com now. Until Google TV actually launches though, the features and capabilities of it are relatively unknown. I guess Google TV is where Apple’s iPad was a few months ago in that regard. Many media analysts think Google TV will be a game changer for online video, but we won’t know if that’s true or not until likely next year in 2011.

Android 2.2 (Froyo) is now available for Android based smartphones. Add Adobe Flash 10.1 on top of the new software and you have the best mobile video experience to date. It’s all about video playback, and so to enjoy optimum playback on your mobile phone you will want to look into coupling Android 2.2 and Flash 10.1 together.

Finally, the WebM video codec is an open, royalty-free, media file format designed for the Web. This codec requires minimal computational power and works great on devices such as netbooks, mobile phones, and tablets. Real-time video delivery can be utilized in the highest possible quality, and WebM is flexible to not cause video encoding issues. Some insiders even think that WebM may overtake the now extremely popular H.264 codec in a year or two from now. Open usually beats out closed over time, so this prediction doesn’t surprise me at all. That’s why our platform is built on open video production.

Google has been traditionally known as the online search king, and it may not be long before they are the clear cut winner in online video as well.

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