It used to be a big challenge using video equipment because most of the products were big, bulky, and of course expensive so the average person couldn’t even afford it let alone use it. Fast forward to 2010 and anyone can be a video creator, or filmmaker because quality tools are now available at reasonable prices.  Yes, video production is certainly changing very rapidly thanks largely in part to inexpensive equipment and editing software.

Videos used to be only created for commercial purposes, like the movies, TV shows (and their 30 second commercials), and music videos of the media world. Now that many of us have video production resources at our disposal we are creating web shows, music videos (just like the big guys), vlogs, and film life long memories which we privately share with our friends and family. Video production will only get more and more mainstream as mobile phone cameras get to be of a higher resolution quality, with access to $4.99 video editing software.

Creating videos is now becoming a fun and popular hobby of many people, where five, ten or twenty years ago video production was a career choice. In the past the only way to break into the industry was to attend a top film school, and work your way up the ladder slowly over a period of many years. Today just get together with your friends or colleagues for a weekend, create an entertaining video that reaches millions of people online, and shortly after producers may be lining up to fund your next project. This scenario is rare of course, but it has happened, and will occur even more frequently down the road.

Of course we have to mention that collaboration is changing video production as there are opportunities to create content on a global level. You no longer have to sit in the same room as your team during pre-production and post-production, so there are all kinds of new media possibilities for the future. What an exciting time to be into video production, and online video.

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Jeremy Campbell Visionary, community, resources changing, collaboration, creativity, equipment, evolving, low cost, new media, next-gen media, online video, online video production, software, tool, video production, web video, web video production

Is your perspective for creating videos the same strategy as it was last month, last year, or even last decade? If your answer to this question is a resounding yes then perhaps it’s time to start thinking about how you can improve your video production and content quality.

If you want to succeed in today’s video production world, you have to think about how you can partner with members on your team, rather than just getting paid or paying out for talent. Who will do a better job, an individual who you just pay money to, or an individual who takes less money (or even nothing at all) but in exchange gets a piece of ownership in the video or film? I think the answer should be pretty obvious.

I have recently started to reach out to creators who film quality video entertainment to let them know how connecting with others in our community can benefit their future projects, as well as their past projects begging for more attention. At first these creators think that our platform is yet another distribution channel for their content, but then realize it’s as much about building personal reputation as it is about getting more people to view their work.

What’s happening here I believe, is that there is both excitement and panic amongst creators, filmmakers, producers, and actors where they are just trying to keep up with the rapidly evolving production space. Video production as usual is no longer with all the social tools and technologies that promise to disrupt both the actual process, and the business model as well.

I’m sure that lots of people are happy with collecting their normal (and safe) paycheck for their services and time offered, but for the entrepreneurial individuals who want more than just money out of the content they help to create, that’s the type of person who will really respect what we’re trying to accomplish with Spidvid.

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Jeremy Campbell Visionary change, collaboration, disruption, evolving, film, new media, online video, partnering, process, production, social media, talent, teams, video