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Posts Tagged ‘distribution’

How To Promote Your Videos – Collaboration Edition

March 2nd, 2011

Travis Gordon is a video creator who manufactured the brilliant fantasy action web series Spellfury which has now amassed over 3 million views throughout its incredible existence! In addition to being a web series creator, he also teaches others on how to promote their videos to receive more views, comments, likes, subscribers, and love.

Spidvid has sponsored his latest video “How To Promote Your Videos –  Collaboration Edition” and it’s a worthwhile watch to learn how to collaborate with other talent to improve your production and entertainment quality, and how to leverage each other’s networks to drive more video views, and attract more overall attention for your team’s content.

If you create videos that may interest us to sponsor, please contact us and let us know how we can mutually benefit together.

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Creating An Entertaining Video Is Only Half the Battle

July 15th, 2010

So you’ve created an entertaining video or short film with your team, and are now ready to tell its story to the world’s viewing audience, fantastic. Many individuals who create video content aren’t the best promoters and marketers of it, so I’ve composed a list of tips for what should be done after a video project is complete.

1. Video metadata – You are likely going to want to upload your video or film to the web for distribution, and possibly monetization also. How many viewers find videos online is by searching for them so a video’s title, description, and tags have to be of quality. The title must grab a viewer’s attention and make him or her go “wtf?” I have to watch this right now! The description is important because lots of information can be written which can turn up in search results. Using lots of broad and narrow tags is good since lots of viewers discover relevant content using this piece of the metadata.

2. Distribution – When you want to deliver your videos online there are many options to choose from. YouTube is the first video sharing site that will come to mind, but competition for viewer attention is pretty intense there. To get mass distribution quickly, many video creators are now turning to TubeMogul which allows for uploading to multiple sites simultaneously. To release video or short film content as a team, you can turn to our platform as a solution for accomplishing that goal.

3. Marketing – Social media is becoming the go to way to promote online videos. You should be constantly growing your profiles on Facebook, Twitter, LinkedIn, within the blogosphere, and especially in the video sharing communities you distribute in. Advertising can be spent to attract more views, and it’s a good thing to experiment, just be sure to pay attention to the campaign analytics and statistics to see if it makes sense to buy similar ads for your next video. Some bloggers who embed video content drive huge view counts for creators, so be sure to connect with bloggers in your niche to see if they are interested in showing the video to their audience.

4. Comments - If someone spends the time to leave a comment on your video you should thank them and respond to them if appropriate. Normally less than 1% of viewers write a comment, so be sure to treasure the ones who do because they are your fans who may talk about you or your video. Word of mouth and word of mouse viewers are the ultimate marketing vehicles for your video content.

If you aren’t into promoting and marketing  your entertaining video content, you may want to partner up with an individual or two who’s talented in this important area. Our community has individuals who can increase your video’s view count, so you can focus on what you do best which is create or produce videos.

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The Video Collaboration Funnel

September 19th, 2009

Spidvid Video Collaboration FunnelWhen most people think of funnels in business the infamous sales funnel is what normally comes to mind. The large part of the funnel are the leads,  followed by the prospects, and finally the customers who actually buy the product or service.

So using the sales funnel as a reference model, I have created the video production collaboration funnel. So the large part of the collaboration funnel are the exciting new projects posted by creators, followed by team collaboration, resulting in a produced video, and the best part which is distribution to viewers.

Production Project – It all starts with the creator having an idea or script, and then finding the right combination of talent to build a team which can execute on the creator’s vision.

Team Collaboration – Each individual plays his or her part on the team, and contributes value towards the main goal which is producing a quality video.

Completed Video – Thanks to all of the hard work by the team, a video gets completed and earns its right to be shown to the world’s viewing audience.

Distribution – The video is uploaded by the creator, and each team member gets the pleasure of receiving credit and any monetary compensations that may come their way through sponsorships and/or advertising.

The key here is to improve the odds so that as many videos as possible get produced and distributed. It all starts with quality projects to catch the interest and attention of professionals so that they are motivated to join the creator’s team.

The average sales funnel sees about 1% (sometimes more, sometimes less) of people becoming customers, our hope is that the collaboration funnel sees a much higher percentage than that. And through some remarkable teams and a little luck we will see some big time video hits that reach millions of engaged viewers.

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Distribution of Video Content From Spidvid’s Community

August 14th, 2009

Over the past couple of weeks I’ve been outlining Spidvid’s media model, and how the video creation and production community can benefit from leveraging it. Today I want to discuss where the content is uploaded and distributed to.

Spidvid remains in private beta so testing is being done with our parent company’s video sharing website UnleashVideo.com. As we move further into our beta we will be developing partnerships to broaden our distribution, analytics, and monetization ecosystem.

It’s still very early on so Web distribution is our key focus initially, but as the community and content network grows we will be working to expand beyond the Web to mobile, and broadband TV. Wherever the viewing audience seeks out videos, our community’s content will be readily available to consume.

Our goal is that by late this year our site will move from a private beta to a public beta, opening the door to many more exciting opportunities for our members, and the quality video content that they create.


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