You don’t have to tell Google executives that online video is going to be super huge as the Web and media industries move forward. Google intelligently acquired YouTube a few years ago, and lately have been super focused on online video software, devices, and codecs.

Let’s start with Google TV. So Google TV is all about marrying the Web to your TV screen in the simplest and most effective manner. One of the biggest challenges to watching online video on your TV today is the user interface. Google TV aims to provide an easy to use interface, and will allow you to search for content much like you do on Google.com now. Until Google TV actually launches though, the features and capabilities of it are relatively unknown. I guess Google TV is where Apple’s iPad was a few months ago in that regard. Many media analysts think Google TV will be a game changer for online video, but we won’t know if that’s true or not until likely next year in 2011.

Android 2.2 (Froyo) is now available for Android based smartphones. Add Adobe Flash 10.1 on top of the new software and you have the best mobile video experience to date. It’s all about video playback, and so to enjoy optimum playback on your mobile phone you will want to look into coupling Android 2.2 and Flash 10.1 together.

Finally, the WebM video codec is an open, royalty-free, media file format designed for the Web. This codec requires minimal computational power and works great on devices such as netbooks, mobile phones, and tablets. Real-time video delivery can be utilized in the highest possible quality, and WebM is flexible to not cause video encoding issues. Some insiders even think that WebM may overtake the now extremely popular H.264 codec in a year or two from now. Open usually beats out closed over time, so this prediction doesn’t surprise me at all. That’s why our platform is built on open video production.

Google has been traditionally known as the online search king, and it may not be long before they are the clear cut winner in online video as well.

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Jeremy Campbell News Adobe, Android 2.2, codec, disruption, Flash 10.1, Froyo, Google, Google TV, mobile, new media, online, online video, web video, WebM, YouTube

Is your perspective for creating videos the same strategy as it was last month, last year, or even last decade? If your answer to this question is a resounding yes then perhaps it’s time to start thinking about how you can improve your video production and content quality.

If you want to succeed in today’s video production world, you have to think about how you can partner with members on your team, rather than just getting paid or paying out for talent. Who will do a better job, an individual who you just pay money to, or an individual who takes less money (or even nothing at all) but in exchange gets a piece of ownership in the video or film? I think the answer should be pretty obvious.

I have recently started to reach out to creators who film quality video entertainment to let them know how connecting with others in our community can benefit their future projects, as well as their past projects begging for more attention. At first these creators think that our platform is yet another distribution channel for their content, but then realize it’s as much about building personal reputation as it is about getting more people to view their work.

What’s happening here I believe, is that there is both excitement and panic amongst creators, filmmakers, producers, and actors where they are just trying to keep up with the rapidly evolving production space. Video production as usual is no longer with all the social tools and technologies that promise to disrupt both the actual process, and the business model as well.

I’m sure that lots of people are happy with collecting their normal (and safe) paycheck for their services and time offered, but for the entrepreneurial individuals who want more than just money out of the content they help to create, that’s the type of person who will really respect what we’re trying to accomplish with Spidvid.

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Jeremy Campbell Visionary change, collaboration, disruption, evolving, film, new media, online video, partnering, process, production, social media, talent, teams, video