It can be a huge challenge to do video production on the go. Long gone are the days when ‘portable’ in the 1970’s meant Francis Ford Coppola and his portable video studio that fit into a van along with a large number of crew people. Fast forward to today- ‘portable’ might just be one person with a camera and a laptop in the trunk of their car along with the talent in the passenger seat as they drive to location- and that’s it. Yes, production has changed but collaboration is still necessary.
Even in the days where you can fit high-end video recording equipment along with a high-end laptop and RAID drives into your trunk collaboration is still necessary. Even if you can direct, and edit you will still need publicists, make up artists, FX, writers, and artists. You will always need more people then you can be. Even if you are only publishing to the high-end of youtube you can still get better, faster results with collaboration with other people.
1. The best product can only be achieved with collaboration. And only the best product can stand out in an increasingly competitive marketplace. Even if you have a strong creative vision it is only with collaboration that the highest technical standards can be achieved.
2. The most viral video product only happens through collaboration. Finding the actor with the perfect look, the voice actor with the wanted tone of voice, the cast and crew you need to do the stuff you can’t do you? Well there is a reason you collaborate- so that other people can do the things that you can’t do yourself. And even if you could do a lot of their functions they can quite often do the ‘little nitty gritty’ stuff a lot better then you could.
3. The most marketable product can only be achieved with collaboration. Even some of the most independent looking viral videos still quite often had an experienced FX team behind the scenes helping turning a normal HD video frame into one teeming with activity and life that was only put there through 3-D character riggers and animators.
4. The easiest creation process can only be achieved with collaboration. Props, chairs, walk-talkie’s, and folding tables need to be moved. They aren’t going to move themselves. By collaborating with PA’s you save yourself time- and back strain. That gives you more time to focus on the important things like deadlines and creative vision.
5. And finally, collaboration can work wonders. It can raise the level of quality of whatever production you are involved in. It makes the end-product- the final video that everyone will see much more professional and appealing.
While you could shoot a video with the web camera embedded in your laptop and expect a few viewers with are vaguely interested in it- having more people video your final video with much more higher interest can usually only be achieved through collaboration.
It can be a huge challenge to do video production on the fly. Long gone are the days when ‘portable’ in the 1970’s meant Francis Ford Coppola and his clunky video equipment that fit into a van along with a few crew members. Fast forward to today and ‘portable’ might just be one person with a video camera and a laptop in the trunk of the car, what a new aged on-demand video studio indeed. Video production is now more simple than ever before, but collaboration is still vital to overall success.
Chances are you can do one thing really well in the video production process, but that still leaves a few talent gaps open in order to create quality content. If you are good at shooting video then you still likely need at least one individual to be on screen, and maybe an editor to put everything together in post production. Collaboration is the key to forming a team capable of creating video entertainment.
1. The optimal end product can only be achieved with collaboration. Viewer attention is limited, so only remarkable content will stand out and reach a large viewing audience. Your idea or script is nothing without others helping you out to make the content a reality. Excellent scripts often sit on computer hard drives waiting eagerly to be used.
2. Viral videos only come to be through collaboration. Finding the actor with the perfect look, the voice actor with the ideal tone, and the crew who do the tedious work is necessary for reaching success. Sure you can learn how to do the things you can’t do now, but you should focus on what you’re passionate about and where your core skills lie. I can’t remember the last time I saw a viral video that was born through a single individual’s effort.
3. The most marketable product requires collaboration. Even some of the most independent looking viral videos still had an experienced VFX individual behind the scenes helping to turn a regular video into one with cool effects, and making the content so much more marketable. Be kind to VFX individuals because your next video may need the skilled expertise that only a VFX artist can provide.
4. Things are easier with collaboration. The more talent you have on your team the more you can draw from to make the production process easier. The challenge is delegating tasks so that each individual can contribute to the team’s overall end goal. Collaboration only works when everyone adds value collectively.
5. Collaboration can work wonders. It’s amazing what can be done when collaboration is leveraged for the greater good of the team. One individual can feed off the next to create momentum, and elevate one’s own skill level to new heights.
If you need to collaborate on a future video or film project in the near future, be sure to grab a free Spidvid account and connect with the talent you need to reach your production goals. Have an open mind, be friendly, and have fun collaborating this summer.
Jeremy Campbell Lists, resources benefits, collaboration, content, create content, create video, film collaboration, new media, projects, reach out, skills, tips, video collaboration, video production
