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Posts Tagged ‘compensation’

Sharing Sharing Sharing

March 11th, 2010

A big part of the online fabric is now sharing. We have video sharing, photo sharing, blog article sharing, relatively new location sharing, sharing contacts, and pretty much everything else online can be shared with ease.

What I want to briefly outline in this post is video and film content ownership sharing.

We are typically used to seeing studios, producers, creators, or filmmakers own 100% of all content by paying their employees and/or contractors for their services and talent offered. Spidvid includes many interesting elements, and one of the bigger ones is the ability for members of production projects to share ownership with each other. The project leader assigns a percentage for each team member, ranging from 0% to 100%, in increments of 5%. So a team example breakdown could be: producer 30%, creator 20%, director 10%, editor 10%, actor #1 10%, actor #2 10%, actor #3 5%,  and actor #4 5%.

We may one day put a payment system in place so that team members can be both paid and offered a content ownership stake, but for now that can be manually done outside of our platform if money needs to be exchanged.

If you believe in video and film ownership sharing then get a Spidvid account, and enjoy the ability to partner with your team members.

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Jeremy Campbell Visionary , , , , , , , , , , , , ,

Keep the UGC on YouTube

December 8th, 2009

YouTube generation

Spidvid is a social platform to be leveraged for creating quality video content that can be monetized, allowing each production team member to be compensated. We assume that people who have been following Spidvid for the last couple months understand this concept, but wanted to dedicate a post for those who don’t.

On YouTube anyone can be a creator by posting videos directly from their webcam, or uploading them from their Flip or smartphone video cameras. The majority of this content gets a very low amount of views, interaction, and it can’t be monetized. Spidvid’s community will be well represented by the YouTube generation, but this group needs to grasp the model of connecting with others to improve their video production value, and to understand their purpose for being a member on the site. Content that tells a story accompanied with production value is the ideal content format to produce on Spidvid, and the sponsors and advertisers who want to place their messages within the content demand that as well.

In our early beginnings the payout to production teams will be $1/1,000 views starting after the first 1,000 video views. So if a video attracts 1,000,000 views it earns $999, as the math shows 999 x $1 = $999. That $999 would be shared between the production team members according to the compensation breakdown set by the project’s creator. As mentioned before we intend to make the compensation process within Spidvid more collaborative so that the team as a whole decides what the breakdown should be.

The goal for next year is to build out the distribution and monetization network and to change the payout structure from a CPM model to a revenue sharing model. Under a revenue sharing model the distributor, ad network, the production team, and Spidvid will all share whatever revenues are attracted for each video. For now we have the above compensation model in effect mainly to communicate early on that we believe that a lucrative financial model will be successful as we move forward within the new media landscape.

To get your very own private beta invite visit our site, click the ‘join our video production community’ button on the left side, provide us with your email address, and expect to get your invite code next week.

Jeremy Campbell News , , , , , , , , , , , , , , , , , , , , , ,