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How To Get More Video Views Via the Social Web

April 19th, 2012

Social Web Video

With every video I create and release I’m learning more about what the social web responds to, and what they ignore. While there’s no guarantee you will get a million views if you create a remarkably entertaining video, there are a few activities you can do each time to accumulate more views, love, and attention for your content.

Social Sites

Posting your video link on social sites is a good start. My favorites are: Facebook, Twitter, Google Plus, Reddit, Delicious, StumbleUpon, Buzzfeed, and if you have a potential viral hit on your hands then submit to Devour. I’ve given up hope on the dying Digg. WTF titles, broad and niche tags, and eye-catching thumbnail images are key.

Timing is also key too, even though there’s no way to know when a digital influencer may see your content and when they won’t. Most of the time they won’t. I have had some modest success stories of getting over 290 saves on Delicious for various videos. My theories as to how I got so many are suspect, but I think what happens is some power user bookmarks my video link, and their thousands of followers see that and do the same. It’s rare but it can happen, and it leads to many more views and higher placement in Google. But the problem unfortunately is that there’s no guarantee, and there’s no secret formula. All you can do is put your best video links forward, and hope for the best.

Leverage the Trends

A good tip for Twitter is that when you are promoting your video link via tweets, be sure to look at what’s trending globally, and if your video is somewhat related to those words, phrases, or hashtags, then use them in your tweets. Never come off too salesy though. Also what I’ve found works is asking people a question, or shocking them with something they aren’t used to. For example: Have you ever ate so much food, that you felt like your stomach was going to explode? Yeah, this guy in pain can relate video link

Keep Your Fingers Crossed

Always be sure to seed your video’s earliest views by sharing your link with your friends, family, and co-workers. Chances are if they like what you’ve created, and are inspired to share your video, then you may be onto something. Produce content that’s emotionally engaging, short, and irresistible not to share, and your video could be joining the “million high club” soon. Easier said then done, in fact most video creators and producers who have hit it big likely never will again. In fact, your chances may be higher of getting struck by lightning then ever seeing one of your videos hit 100,000 views.

Invest as much passion, energy, creativeness, and fun into your videos that you can, and see what happens. Just don’t do what many individuals do which is create something, then spend no time marketing it. If you spend 10 hours creating a 2 minute video, then spend at least 1-3 hours promoting it across the social web and your social graph. Don’t just tweet out the link one time, always be looking to promote any of your videos when the timing is right. For example, if you create a Halloween video this October, then why not promote it again in October 2013, October 2014, etc. just as long as its story is evergreen.

And if you are creating quality entertaining videos but are having no luck on YouTube, or on other popular video sites then consider uploading via Spidvid to UnleashVideo where there’s much less noise, and spam trolls. If you’re intrigued, but have questions, then quickly contact us.

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Top 5 Viral Videos and Production Tips From March

April 4th, 2012

Elephant plays with phone

With each passing month, online videos are getting more creative, more fun to watch, and less expensive to produce which bodes well for our Spidvid community. Below are 5 remarkable viral videos and production tips from March. There are dozens of others likely just as deserving as these, so if you have a favorite please include the link in the comments below. And here are the last viral videos and production tips I featured if you missed them.

1. KONY 2012 – A 30 minute film about atrocities by an African warlord to children, Joseph Kony, has ignited an online fury by being watched almost 87 million times since March 5th. This is a powerful and touching story which has been shared by top celebrities such as Justin Bieber, P. Diddy, Will Smith, and other influential people across the world. Video production tip: Tell an emotional story that people can’t help but to share.

2. DollarShaveClub.com – Our Blades Are F***ing Great – Do you forget to change your razor blades, or hate paying a ton of money for them? Then perhaps the Dollar Shave Club is for you where you pay a low monthly membership fee and blades are shipped to you directly. This well thought out video has almost 4 million views since March 5th. Video production tip: Product videos really need to stand out to get noticed. I can just imagine that competitor’s to this company have a boring video of people shaving to feature their service. Make your product come alive, appear fun, and show the humanity behind your brand.

3. Elephant Plays with a Galaxy Note! – Peter the elephant plays with a Samsung Galaxy Note. This is all real, no film trickery, post-production or hidden cuts, he’s just a very clever elephant. This video has over 2 million views since its release on March 26th of last week! Video production tip: Using animals are always a popular idea for videos, if you can find one that’s trained like Peter the elephant is then you may have a viral hit on your hands.

4. Liar, Liar – When Pinocchio lied his nose got longer. When this boys lies delicious Skittles come out of his ears. Quite possibly the “sweetest” kid on planet earth! This video has just under 500,000 views to date since March 22nd, but feel will attract millions over the course of its lifespan. Video production tip: Take an existing frame of reference and put a creative spin on it.

5. The Browser You Loved To Hate – Have you ever told your parents they had to stop using Internet Explorer? Well, with a better browser and a cute cat, maybe it is time to reconsider. Video production tip: Bashing something that people hate can really rack up the views as people look for fun ways to deal with their frustrations and pain points.

Create better quality video entertainment by collaborating with our talented community, be sure to get a Spidvid profile and if you need any help at all just ask us!

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Are Your Entertaining Videos Anything But?

March 24th, 2012

not entertaining

There is such a huge opportunity to grab the attention of the more than one billion viewers online. While it’s exciting to think about the success that any of your videos could achieve, it’s also a very real reality that most videos get less than 100 views and get buried under the plethora of videos that get uploaded every day.

Successfully pulling off creating entertaining videos is a challenging thing to do. We all have amazing ideas for story concepts, but most videos either A) remain an idea forever and never get off the ground, or B) get created but don’t turn out as the video producer originally envisioned.

I think this happens for (at least) three different reasons.

1. The team needed to execute the project’s demands isn’t quite right. Shameless plug: Have you tapped into the talent and experience of our Spidvid community members yet? Many video producers have found their dream partners there, so you may want to check us out.

2. The budget isn’t planned out correctly and there isn’t enough cash to fund the entire project properly.

3. Enough time isn’t allocated for the shoot, so some actor’s performances and video shots aren’t good enough. If you think it will take an afternoon to shoot a video, in reality it will likely take an entire day so keep that in mind.

Random advice.

1. Realize that each project will likely cost 2x as much, and take 2x as long as you originally planned.

2. Food keeps people happy on set. A hungry actor will have her thinking more about food she wants for dinner instead of her lines. Pizza is always a favorite on set, so shooting near a yummy and low-cost pizza place with quick pick up is never a bad idea.

3. Make sure your script isn’t just half baked. Don’t show up on set with a script that is a “work in progress” because that will lead to many problems, and unfortunate human drama.

4. Make sure your humorous parts are actually funny, and not lame. If there are jokes in the script be sure to try them out on your friends, family, and colleagues before your actor has to tell them on set with believable conviction.

5. Your video has to be well edited, so that means capturing as much as you can for each scene and setting so your editor has tons of content to work with. Did you see a red frog in one of the yellow bushes? I hope you shot that and can somehow work it into your story!

6. Sound is often a problem I find when I watch videos online. Either I have to turn it way down, or more commonly I have to crank up the volume as loud as it will go and be forced to listen to annoying buzzing sounds. Sound advice is a cliche I know, but it always has to be in the back of your mind.

7. Bring out emotion in your actors. We as viewers emotionally connect with our favorite videos, we can feel what the actor feels in that very moment of time. Note: If you are working with female actors on a story that involves big, furry spiders then you should be fine with the fear emotion!

This is a broad topic, so if you have something to add then please comment below with your thoughts and insights.

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31 Valuable Video Production Tweets Worth RT’ing

March 15th, 2012

Imperceptive

Lots happening in the filmmaking world these days, and it’s hard to believe that Spring is almost here! Below are some of our best filmmaking related tweets over the last few weeks.

Click on a couple links below to learn more about the collaborative art of filmmaking, videomaking, viral videos, and other tricks and tips.

And watch a couple amazing videos recently uploaded by our community members via Spidvid below.

Imperceptive - When dating a spy, always pay close attention.


Imperceptive from Dave Bundtzen on UnleashVideo

Valentine’s Booty – Carla is single on Valentine’s Day. Will she get some play? We’ll just have to wait and see… won’t we?


The Bustettes – Valentines Booty from Dawn Melissa on UnleashVideo

Subscribe via email for all new entertaining videos and films created by our Spidvid community.

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Q and A With the Space Janitors

February 21st, 2012

Space Janitors Web Series

I recently had the pleasure of interviewing a couple of the key team members behind the web series Space Janitors. The talented production team has come a long way, and their 1st episode is being released this Friday, February 24th! Read more about their story, and enjoy the interview below!

1. What’s the story behind you and your team wanting to develop your Space Janitors story into a web series?

DAVIN: Because Geoff and I have so much experience making content for web series, that type of distribution is always “on the table” when tossing ideas around. We had some experience producing for television, and that was an amazing experience, but there are instances where producing for the web has a leg up. First, there’s a tremendous amount of freedom. Episodes can be as long as you want. There is no structure to adhere to in terms of length of an episode or commercial breaks. If you think about it, you can probably do it (after a bunch of problem solving and elbow grease). Also, for me, it’s EXTREMELY important to produce for a particular audience. When you’re talking about a Star Wars parody for example, it’s a perfect fit with the gamer/geek community, and they’re online.

GEOFF: As Davin says there is a lot of creative freedom when making a web series when compared to traditional television, which is nice. Distributing on the web is also the best way to instantly reach an international audience and showcase your work.

2. What have been your biggest production challenges and struggles to date? How did you overcome them?

DAVIN: I saw two major obstacles from day one: 1) Money, and 2) special effects. We’re definitely in new territory when it comes to our budget. An indie producer making a video blog on his webcam would look at our budget and wonder how we could spend all that money. A television producer would look at our budget and wonder how the hell we could make anything with so little money. We’re right in the middle of the two extremes – but luckily we come from the indie side, and so we find ways to save a lot of dollars that a larger production wouldn’t think of. We use our own cameras. I made all the props myself, and most of them were made from stuff found on the sidewalk. Geoff is composing the music himself. That’s how we do a big budget show on a tiny budget.

Special effects. There’s a lot of green screen, a lot of holograms, a lot of laser battles. You name it. There were nervous butterflies in my stomach on days when we would show up to film and there was no set at all – just a big green screen, with the camera moving all over the place! This is one of those “do or do not, there is no try” obstacles. We’ve done enough green screen and FX on a small scale on older shows that we were confident we could ramp it up. I’m happy to report that so far so good. We’re learning as we go, but the shots where we are relying on FX are working very well.

GEOFF: The scope of the project is pretty huge for the budget we have to work with. Basically the solution is for a few key team members to wear a lot of hats.

3. Who and how many people are behind the series?

DAVIN: Geoff and I are wearing a lot of hats, but we’ve had some wonderful cast and crew on this project. For a few months before we shot, we had Andy Hull as part of the writing team and Mike Fly as a production supervisor. During the shoot, which lasted two weeks, the crew grows to 30 or so, but then shrinks right back to 3-4 after filming. At the moment, it is Geoff and I doing the editing, FX, sound and trying to promote the show, along with our social media guy Glenn Macaulay. I can honestly say that we tried to recruit the best cast and crew, and it turns out that a lot of those people were friends we had worked with before, so there was a nice family feel to the shoot.

4. Are there future seasons in development?

DAVIN: You bet! But let’s not get too far ahead of ourselves. We have a pile of work (and it’s fun) to make the first season as good as possible for our audience.

GEOFF: The future of the project in a large part depends on the audience. There has to be one for starters, and they have to be active in talking about and promoting the show. Word of mouth is essential in sustaining an online show.

5. Where do you see the web series industry in 5 years from now?

DAVIN: First of all, it’s amazing that we’re even talking about a “web series industry.” It’s startling to think that I have, on my computer at home, the tricks and tools to put together something so incredibly complex as a show like this, and that digital distribution allows us to get it out to the masses without anything on tape! I’m not that old, but still old enough to be somewhat in awe of the industry that we work in.

In the next 5 years, I think we’re going to start to see a number of niches develop in web series. I think that money flowing out of large partners like YouTube and Hulu is going to result in some slick looking productions that attract TV/film stars, writers, producers, etc. It will be fascinating to see whether TV/film sensibilities will survive online beside videos of people wiping out on skateboards. On TV, your competition is the program on another channel. Online, your competition is email Facebook, Netflix, work… just about everything else. You have to put your heart and soul into this stuff. If you don’t – if it’s just a paycheck – that will show through and your audience will walk away.

GEOFF: We’re going to see the art form develop a lot in format with all of the different types of content people are producing. I think we have yet to see the ’sitcom’ of web TV and someone is going to stumble on some hit formula or structure for online story telling. Maybe that will lead to the golden age of web series and advertisers will finally move the bulk of their money online. The medium is young enough that we are in an experimental phase, so enjoy it while it lasts!

6. Do you have any tips for creating and producing a web series?

GEOFF: My stock answer to this question is: Make something that A) No one has ever seen anything quite like it before. B) Someone is going to see it and want to tell their friends about it.

Also, learn every aspect of production you can, lighting, photography, editing, writing, sound – You’re going to need a broad skill set since you will be doing a lot of this work yourself.

If you want to make a web series, there is nothing holding you back as long as you have a computer and some free time. Grab a camera (or a friends camera) and start shooting!

7. Where can we watch your series?

DAVIN: Starting February 24th, you’ll be able to see the series airing on The Escapist. There will also be a lot of behind the scenes material coming out through YouTube, Facebook, etc., but you can get to all of this material by visiting the homepage at SpaceJanitors.com

Enjoy this insightful interview? Great! Then subscribe to our blog via email as we will be doing more of these fun interviews in the future with other amazingly talented video creators and producers.

And if you are a web series creator or producer and want your story featured here, then reach out to us and lets discuss.

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