Lots of people get so excited about creating videos, and with good reason since it’s fun to dream up a concept and then see it take shape visually. But when it comes to getting views, love, and attention for their videos, many creators don’t have a clue on how to start their promotional and marketing efforts.
Below I offer 5 tips for boosting your video views, if you have a 6th tip to add then I invite you to add it with a comment below.
1. Build up an email list – This can include building your subscriber base on YouTube so that viewers are sent an email message that you released a new video. If you have your own website then be sure to build up your own marketing list so you have a direct relationship with your viewers, my favorite one to use is MailChimp. Email is the best place for anyone with a marketing message to focus on since we all check our messages daily.
2. Get social - Social media marketing is getting more and more important as people are tapped into Twitter, Facebook, Instagram, Vine, and other social sites and apps like never before. The problem is that there’s lots of noise and distractions on these popular platforms, so you have to really make your messages and content stand out or you will get zero attention. Be creative, be clever, and focus on potential viewers who are interested in the niche you’re producing content for.
3. Encourage sharing – Be sure to state that you appreciate people sharing your videos, and encourage it especially when you know you have a potential hit on your hands. It has been proven that more retweets occur when the tweeter says something as simple as “Please RT” so don’t underestimate the power of asking. And nicely asking viewers to subscribe to your channel within the viewing experience can do wonders too.
4. Get on down with metadata – To get more search traffic you need to maximize and optimize your video’s metadata properly. Your video’s title has to intrigue viewers, your tags have to be relevant, your description must clear, and be sure that your thumbnail creates curiosity. Your want your video appearing on the first page of results on whatever video site your video goes to so it gets more looks and clicks. There’s no such thing as too much video metadata, just be sure it’s accurate so you don’t get potential backlash from viewers.
5. Focus on quality- Be sure to shoot your video in HD with a good quality camera that’s sitting nicely on a tripod. Be sure the visual clarity of the video is great. It sounds so basic but I’ve watched videos before that had auto focus turned on and depending on what objects came close to the camera it would make various parts of the screen blurry. Be sure your audio quality is really good too as it’s painful to watch a video with poor audio. Viewers will drop off like crazy if the audio sucks, so be sure to use a quality microphone. Video sites take into account how much viewers interact with your content, so ensure your video and audio quality are solid and your videos will rank higher in search results, and appear more frequently in recommended and related thumbnail sections too.
As mentioned above, if you have a 6th tip then add it below with a comment, and please share this article with those you feel can benefit from reading it.
I recently had the opportunity to interview Ceirra Burton and Stanton Longoria, who are the creators of the web series “Actors Untitled“. Actors Untitled is a story about the lives of two best friends, Marisa and Danny, who are struggling actors trying to break into the industry.
You can watch the trailer below, and read what Ceirra and Stanton had to say in our interesting Q and A.
1. What’s the story behind your team wanting to develop “Actors Untitled” into a web series?
Ceirra: It was during September of last year that the idea of “Actors Untitled” was conceptualized. Stanton and I were sitting in the Republic of Pie in North Hollywood talking about a “How to Break into TV” seminar that we had gone to a few days prior. The woman who ran it suggested that Stanton and I should created our own web series because she thought that we were really funny just from a few minutes of talking to us after the seminar. Stanton and I talked about it when we were in the Republic of Pie and we decided to go ahead and do it because we thought that it would be something new and exciting for us. We were both in plays at the time and we were looking for our next acting job, so we figured why not just create one for ourselves.
Stanton: From there, we started talking about what kind of web series we wanted to create. We bounced back and forth between different storylines, plot points, and even genres. We even talked about whether or not we wanted the show to be scripted or purely based off of improvisation. After about 30 minutes of bouncing ideas off of each other, we circled back to the idea of a scripted show about actors. We knew that we would be able to comfortably write storylines that pertained to acting and the entertainment industry from a young actor’s perspective who is struggling to break into the industry.
Ceirra: We decided to take our own experiences and what we’ve seen happen to our friends as well as what we’ve seen portrayed in pop culture and turn them into the episodes that now make up the first season of “Actors Untitled”.
2. Who is involved with the project?
Ceirra: During the first season, it was just Stanton and I working as our creative/production team. I took on the role of Executive Producer and out of having that type of responsibility, I was able to get our show to be recognized as a SAG-AFTRA New Media Production as we as get our season one cast, SAG-AFTRA Eligible. For our second season, Stanton and I created a production team for the show because we knew that weren’t going to be able to handle all that we wanted to do during the new season by ourselves. Also, during the beginning stages of our pre-production for our second season, I was able to start up my own production company, 92ARTIST Productions, which is now going to be producing our second season.
3. Are there any plans yet for Season 2?
Stanton: Absolutely! We are currently in pre-production for season 2 with filming beginning in late January. Our entire main cast is coming back for season 2 and we are introducing new characters to the world of “Actors Untitled”. Ceirra and I had started working on the plans for our second season in the middle of shooting our first season. We knew the stories that we wanted to tell extended past the first season and there were other characters that we wanted to create to help tell them. We have a lot of exciting things happening in season 2 that we can’t wait to share with everyone.
Ceirra: We are also currently doing an IndieGoGo campaign to raise money for our second season. We are trying to get all the help that we can get as well as trying to create traffic to our campaign page, our website (ActorsUntitled.com) and social media accounts.
4. What are the core goals for the series?
Stanton: For us, the core goal of this series is to introduce to the world a generation that has not yet been portrayed on the web or on screen. We feel that “Actors Untitled” showcases the realities that young, struggling actors face on an everyday basis and how they are constantly subjected to having to prove themselves worthy of being a part of this industry.
Ceirra: Stanton and I have what we like to call our “Oprah Winfrey” goals, which are essentially the highest achievements that we would like our show to accomplish. Our main “Oprah Winfrey” goal is to get our web series turned into a TV show. We truly believe that “Actors Untitled” is a television concept that is done through a web series format. There really is nothing like this out there right now. Our concept is fresh and exciting because we are telling stories through the eyes of young, up and coming actors who are hungry for work and willing to do whatever it takes to become a household name. It’s definitely something that I’ve never seen done before.
5. Why is breaking into the acting industry so hard, and do you have any tips for aspiring actors in this position now?
Ceirra: I think the idea of recognition, in every aspect of the word, plays a huge part in people wanting to become an actor. People want to feel validated for being a part of something that is seen by others. They want to be told that someone recognizes them from something, whether it’s their favorite TV show, a big budget movie or an indie film, a play, or something someone saw on YouTube, and be told that they did a great job. However, getting to that place is extremely difficult, especially for someone brand new to this world. Rejection is a huge part of our jobs as actors and we always have to be conscious of the fact that there is always going to be someone who looks like us, sounds like us, and even acts like us. Being told no is very scary. It hurts. I’ve been told no for a lot of the roles that I have gone out for and most of the time it wasn’t even because of anything I did acting-wise, but just me personally. It was either because I didn’t fit the physicality of a character or I wasn’t the right ethnicity or I was too short or any other reasons like those ones. My advice for actors who are just starting out is to always remember that no one else is in charge of your career except for you. You have to put in the work. No one else can do that for you. Many people think it is so easy to get into this business and get the roles they want, but it’s not. You have to work hard every single day and know that rejection can be a good thing, because it gives you the motivation to find the role that was made just for you.
Stanton: I agree. It is very hard to get into this business and try to get the roles that you want. Going into auditions in general, you already have several things against you. You have ethnicity, typecast, age range, and even past acting experience. The rest depends on whoever is sitting behind the casting table. First impressions in an audition are extremely crucial and a lot of actors forget that casting directors don’t waste any time in deciding whether they like you or not, just from you walking into the room. They can tell in an instant before you even speak whether or not you’re right for a part. That’s a hard realization for any actor to grasp, but it’s true. However, that should drive you even more to prove how perfect you are for that part. My advice for someone just starting out would be to never stop after one failed audition. Even if it goes well, always have a list of choices for different projects. Never take things personally because if you take every rejection personally, it will tear you apart.
6. What have been the biggest project challenges and struggles to date?
Stanton: I would say making sure everyone is on set ready to go by call time and working with extras.
Ceirra: From a producer’s standpoint, it’s mainly figuring out where are we getting the funds to keep our show alive and moving forward. For the first season, we got very lucky with a lot of the stuff we were able to do, everything from our locations to the equipment we were using. Now going into the second season, our main concern is making sure we have enough money to make the new season bigger, better, and even more hilarious than the first.
7. How does your team collaboratively manage the project work flow?
Stanton: Constant communication with each other through emails, calls, and text messages as well as a lot of organization and time management.
Ceirra: I agree. We try to make sure that everyone is on the same page and that we aren’t making any definite decisions without consulting the group first.
8. Do you have any tips or insights for producing a web series?
Stanton: At the moment, all I can say is to be extremely organized, very communicative about your vision at all times, and to know that you need to have a lot of time on your hands because it is a lot of work.
Ceirra: It definitely takes a lot of time, patience, and dedication to produce a web series. Not everything is going to go your way and there’s going to be a lot of obstacles that are going to seem impossible to get past. Things like shortage on funding, equipment problems, difficult actors, or if you’re working with another creator and there are times you guys aren’t seeing eye-to-eye on certain things like characters or plot points. Luckily, Stanton and I have always been and are still on the same page with everything on our show. We’ve never had any type of major disagreement about anything related to “Actors Untitled”, which is a very rare thing. Creating your own content can be a very rewarding experience if you are truly passionate about the type of content that you want to produce. I think the biggest way you can tell if that passion is alive every single day is if every time you or someone else mentions anything about your project, you can’t help but smile proudly at thought of something you’re doing is getting people talking.
Stanton: Yeah definitely. It’s that moment, at the end of the day, when you’re looking back at all that you’ve accomplished that makes it feel all worthwhile.
9. Where can we watch Season 1?
Stanton: You can find Season 1 on our YouTube and Vimeo channels.
Ceirra: We’re soon going to be uploading our behind the scenes Season 1 creators commentary onto our channels, where you be able to hear us talk more in-depth about the episodes and the show itself.
10. Any parting shots?
Stanton: Thanks you guys for reading our interview and be sure to visit our IndieGoGo campaign and see all of the amazing perk prizes that you can get if you donate and help us spread the word about our show and our campaign!
Ceirra: Stay tuned for more awesome stuff coming from “Actors Untitled”! You guys are going to love what we have in store for the second season.
We thank Ceirra and Stanton for their insightful answers for filmmakers to learn from! We also wish them and their team all the best with Actors Untitled going forward.
Enjoy this interview?! Great! Then subscribe to our blog via email as we will be doing more of these fun interviews in the future with other amazingly talented video creators, filmmakers, actors, writers, directors, animators and producers from our members on Spidvid.
And if you are a web series, TV, short film or feature film creator or producer and want your story and content featured here, then reach out to us and lets discuss.
With each passing month, online videos are getting more creative and fun to watch, which bodes well for our Spidvid members on our video production freelancing and collaboration site. Below are 5 remarkable viral videos from November, 2014. There are likely dozens of others just as deserving as these, so if you have a favorite then I invite you to include the link in the comments below for us all to watch and see what we think.
1. Universal Pictures “Jurassic World” – Steven Spielberg returns to executive produce the long-awaited next installment of his groundbreaking Jurassic Park series, Jurassic World. Jurassic World will be released in 3D by Universal Pictures on June 12, 2015. This video has an astonishing 40+ million views since November 25th!
2. PEOPLE BEING AWESOME – If everyone did this, the world would be a lot more awesome. This video from Animals Australia has under a million views to date, but this was such a feel good video I was compelled to include it.
3. Introducing Snapcash! – Snapchat has recently released a compliment to its product by allowing its users to send money to each other in a snappy way. This video has just over 2.2 million views since November 17th, but the more interesting thing is that it has 13,064 thumbs down, and just 9,745 thumbs up on YouTube. Looks like many people think this is just a money grab to make Snapchat more revenue.
4. John Lewis Christmas 2014 – #MontyThePenguin- The Christmas ad tells the story of little boy Sam and his best friend called Monty, a CGI-penguin who looks for love and finds it. This video has over 18.7 million views since November 6th.
5. Tesco Christmas 2014: The Wigan Light Show - Wigan resident Claire Hannah tweeted her disappointment last year that her local Tesco didn’t have a Christmas hat on it. So the store decided to kick off the festive hat season in style with an epic light show! The video has over 3 million views on YouTube and Facebook since November 9th.
Shameless plug: Create highly entertaining videos like the ones above by connecting with and hiring our talented members to collaborate with. Be sure to get a Spidvid profile and post your project for free or find a project to bid and work on, and if you need any help at all just ask us!
Hope your Fall season has been incredible, and to our USA subscribers and Spidvid members we wish you a holiday full of fun visits with amazing friends and family, delicious food, NFL games, and cold beverages if that’s your thing! Happy Thanksgiving!
Perhaps you are looking for opportunities to work on film projects? Below are a few new film and live-event projects on Spidvid that you may want to check out and bid on, or contact the project’s creator to get more info.
6. PSORIASIS by Arnab is a story is about an individual who suffers from psoriasis, and this film shares his experiences living with this terrible skin condition. Talent needed: Video editor. View PSORIASIS on Spidvid.
I read and share film, startup, tech, and media posts for 1-2 hours per day. Many retweets and likes are received via our Twitter account so we know what content resonates best with our followers who work and play in video and film production. I’m sharing the top posts I’ve enjoyed over the past week, and I hope they are useful for you and your projects, enjoy!