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Video Production Q & A – Part 2

June 8th, 2010

I recently had the opportunity of interviewing Adrian Pedrin Valencia, who is an award winning director from Big Road Media. This is part two of a three part series. If you missed part one here it is.

6. As video cameras get to be of higher quality and exist in all smart phones, will we see more polished and entertaining videos as a result?

I really like this question because I’m a big fan of having all the tools possible for every shoot. There are some low cost cameras that can yield more than decent results, and smart phones are nicely evolving to bring some very good video capabilities. Use them for what they are because they are just small portable cameras, and experiment by mixing smart phone content with some HD footage so you can end up with some quality video content as a result. The important thing is to always keep an open mind because you can’t always carry around big and awkward cameras, so when you are just out and about your smart phone camera is a very good shooting option. And keep in mind that the filming quality is increasing with every new version released, so it won’t be long before every smart phone has HD quality baked in. As a filmmaker that’s very exciting to think about.

7. Does someone need to go to film school, or an art type of school to break into the video production industry?

Yes and no, let me explain. One time a wise man told me that you don’t go to film school to learn, you go to film school to build a network. Film school is a good place to see if video production and filmmaking is your passion or not, and it buys you some time to map out your career. Film school is a good place to learn new things and develop new skills, but the same information is now online so you have to figure out what type of learner you are. If you can self teach yourself then film school may not make sense for you.

Film school is also good for gaining access to equipment that you may not otherwise have the funds to play around with. One of my best friends in the business didn’t go to school, and just last year he edited video for the CW, TNT, and ABC Promos so he has built up an impressive portfolio without a formal education. Attending film school used to be mandatory to work in the production industry, but now in today’s new media world that is no longer true.

8. Do you think we will see production teams get more global as location requirements are getting less relevant and necessary?

Absolutely because video production used to be about local teams, so to have team members located in another country or another continent was unheard of. Now thanks to the ability to connect with other like-minded individuals online, there is no question that global video production teams will get more and more common.

9. What editing software do you use to create and produce video content?

Eight years ago I started using Adobe Premier but after a year I switched over to Final Cut Pro on the Mac, and I haven’t looked back since. All that ultimately matters is finding the software which you are most comfortable working with. All of the freelancing work I have done in LA has been done using Final Cut Studio.

10. What do you think the video production landscape will look like 5 years from now?

Wow, I’m not much for predictions but think we will have affordable 3D Cameras in the next couple years, and quality HD cameras are getting more and more inexpensive. So I would say that we will see more 3D productions, and more quality productions from independent sources.

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