Video Production Q & A- Part 1
I recently had the opportunity of interviewing Adrian Pedrin Valencia, who is an award winning director from Big Road Media. This is part one of a three part series.
1. How is video production evolving in this new media world?
Production is evolving faster than ever before, and is getting pretty fun too. Right now there are so many options for every type of budget using multiple techniques, every day we are getting a wider selection of cameras to experiment with, and better quality compression codec’s to utilize. The key to cameras is to figure out their strengths and weaknesses so you can choose the optimum tools for your projects. We now even have a 3D camera for 21,000 dollars on the way, and to think that just a few years back you needed at least two $100,000 cameras side by side to get even a little bit of that effect. 3D cameras are changing the production world as we know it, and it won’t be long before the average video creator can afford to purchase one.
2. How does access to low cost tools, equipment, and software make video production easier?
They make creating your vision on screen very easy and affordable, it also makes experimenting easier due to the fact that you can figure out cost effectively what a camera can do or can’t do without spending a fortune. The video production business is getting a lot more accessible to many more people, and the business economics are opening up new possibilities and opportunities.
3. How important is collaboration to video production going forward?
It’s key, because I believe that if everyone does their job and concentrate all their energy on their specific responsibilities, the team will get a much better result collectively. Most importantly collaborating helps you network, and no matter how much you know in this business or how much equipment you own, you are nothing without connecting to others. Networking gets you new project opportunities, and when done effectively collaborating makes everyone’s life easier throughout the entire production process.
4. Is creating videos becoming more of a hobby than it used to be?
Yes, going back to the reality of ever more affordable tools and software, you can buy a decent HD camera for roughly 600 dollars, buy a Mac mini for another 600 dollars, and that’s all you really need to make decent video content as a hobby. Good editing software comes pre-installed on the Mac, and software for editing also comes on standard PC’s too. The technology practically comes free, and these free pieces of software make it very easy for anyone to edit and output polished videos to please all types of audiences.
5. If a video production team only has $100 to spend on their short film, how should they allocate those very limited funds?
That is a tough question because every project has different needs, so I’m going to answer this question the way I would spend $100 on one of my shoots. I would rent lighting equipment because lighting equipment is, apart from audio, one of the most important aspects of video production to make it look as professional as possible. That’s just me, but someone else may say to use the funds on props for their shoot, or rent costumes, it all depends on what the project specs and end goals are.
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