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Are You Evolving Your Video Production Process?

February 23rd, 2010

Is your perspective for creating videos the same strategy as it was last month, last year, or even last decade? If your answer to this question is a resounding yes then perhaps it’s time to start thinking about how you can improve your video production and content quality.

If you want to succeed in today’s video production world, you have to think about how you can partner with members on your team, rather than just getting paid or paying out for talent. Who will do a better job, an individual who you just pay money to, or an individual who takes less money (or even nothing at all) but in exchange gets a piece of ownership in the video or film? I think the answer should be pretty obvious.

I have recently started to reach out to creators who film quality video entertainment to let them know how connecting with others in our community can benefit their future projects, as well as their past projects begging for more attention. At first these creators think that our platform is yet another distribution channel for their content, but then realize it’s as much about building personal reputation as it is about getting more people to view their work.

What’s happening here I believe, is that there is both excitement and panic amongst creators, filmmakers, producers, and actors where they are just trying to keep up with the rapidly evolving production space. Video production as usual is no longer with all the social tools and technologies that promise to disrupt both the actual process, and the business model as well.

I’m sure that lots of people are happy with collecting their normal (and safe) paycheck for their services and time offered, but for the entrepreneurial individuals who want more than just money out of the content they help to create, that’s the type of person who will really respect what we’re trying to accomplish with Spidvid.

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Jeremy Campbell Visionary , , , , , , , , , , , , ,

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