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Archive for February, 2010

5 Ways to Attract Individuals to Your Video Project

February 24th, 2010

So you have written a remarkable script for an entertaining video you would like to create. It’s awesome. The story has good flow, characters, and drama. You have a very good idea for who you are looking for to join you in this project. You know that you want quality individuals. You want someone who will fully commit to your project, who will treat it as their own, and someone who is going to be there until the successful completion. You want individuals who have a passion for what they do, and can join forces with you to transform your dream into a reality.

Here are 5 simple ways to attract quality individuals to your video production team

1. Stop by your local coffee shop for a couple hours to see who’s there. I’m not kidding. Grab a warm cup of coffee, tea, or your super special drink personalized just for you. Reach out and meet some new people. Get a feel for who and what you are looking for. Coffee shops are great locations to hunt down local artists who love filmmaking. You need to get out of your comfort zone, and meet real people to consistently add and round out your team. These are excellent places to not only find your future team members, but to fuel your mind, and also enhance your project’s vision. It’s also a great place to get started on way #2.

2. The Internet will more than likely be your best friend during this search process. Networking on websites like Spidvid’s will help to attract like minded individuals just a little bit easier. Join Facebook groups. Engage in chat rooms. Connect on forums. The key here is for people to get to know, like, and trust you. Make sure you choose people who you jive with on a personal level, this is a must when you are going to work and collaborate closely with others.

3. Visit your local art or drama club, or attend a relevant meetup group in your area. Get a strong feel for what is out there at your disposal. Throw around your ideas or script to a few individuals and gauge what kind of interest you receive. You are going to have to propose an interesting pitch and worthwhile project, so make sure you throughly prepare the core points you need to effectively communicate.

4. Check out your local university and college scene. There are always plenty of starving artists that are making their way through school just waiting for exciting opportunities to come along which can help kick start their careers.

5. Look into your immediate connections across your email account, and social networks. You are going to work best with people that you know, who know you, and that you already get along with. Have you discovered all of your friend’s hidden talents and skills?

Networking is key here to build lasting relationships that strive to benefit both you personally, and others who share similar goals to yourself.

Important final comment: Nobody is going to be interested in contributing to your project unless it’s well defined from an objectives and rewards perspective. Make sure that you have planned everything out, and are able to clearly articulate exactly what your project is all about, and why others should get totally excited to help you create the video. Good luck!

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Are You Evolving Your Video Production Process?

February 23rd, 2010

Is your perspective for creating videos the same strategy as it was last month, last year, or even last decade? If your answer to this question is a resounding yes then perhaps it’s time to start thinking about how you can improve your video production and content quality.

If you want to succeed in today’s video production world, you have to think about how you can partner with members on your team, rather than just getting paid or paying out for talent. Who will do a better job, an individual who you just pay money to, or an individual who takes less money (or even nothing at all) but in exchange gets a piece of ownership in the video or film? I think the answer should be pretty obvious.

I have recently started to reach out to creators who film quality video entertainment to let them know how connecting with others in our community can benefit their future projects, as well as their past projects begging for more attention. At first these creators think that our platform is yet another distribution channel for their content, but then realize it’s as much about building personal reputation as it is about getting more people to view their work.

What’s happening here I believe, is that there is both excitement and panic amongst creators, filmmakers, producers, and actors where they are just trying to keep up with the rapidly evolving production space. Video production as usual is no longer with all the social tools and technologies that promise to disrupt both the actual process, and the business model as well.

I’m sure that lots of people are happy with collecting their normal (and safe) paycheck for their services and time offered, but for the entrepreneurial individuals who want more than just money out of the content they help to create, that’s the type of person who will really respect what we’re trying to accomplish with Spidvid.

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What’s Your Video Production Reputation?

February 19th, 2010

No matter where you upload and distribute your video or film content to, perhaps the most important reason why you are motivated to take that action is to build your up your profile, and to say to the world “I’m here and look at the talent I have”.

Video sharing sites can be great for the ego if you see lots of viewers consuming your content, but nobody knows the story behind how that video came to be through the lenses of each team member involved with the project.

Each production project is an opportunity to build your reputation as well as helping your team members build up their own as well. The reason why eBay works so well is because it’s a community built on trust, and whoever can’t earn the trust of the community will ultimately fail. Mostly on the seller side, but I’ve heard stories of these individuals getting a new eBay account giving them a second chance to gain the trust needed to become successful.

With each product and in Spidvid’s case each production project, a reputation is either enhanced or it gets hurt. It’s up to each individual to either commit and earn positive feedback, or not commit and earn negative feedback.

The Internet was long an anonymous medium in which nobody had a real name, or even a picture for others to connect to. That’s how many of us wanted it because fear was driven into us that we could be abducted, rapped, or even killed by the creepy strangers and predators lurking out there online.

There still are many bad people out there looking to hurt innocent and naive people, but for the most part many of us are looking to build social profiles which establish our credibility and to let others know that we are good, and don’t want to remain anonymous anymore.

You might be saying to yourself right now that you have references who would back you, which I have no doubt that they would do, but imagine having everyone you have worked with in the past endorsing you for each and every project you were part of. Now that’s a digital trail of reputation which is pretty valuable, and an on-demand solution for showing anyone who wants to you know about you, exactly what type of individual you are. Having your team members tell stories about who you are as a person, and reasons why others should want to work with you also is like reputation gold for your personal brand.

Our goal is to connect the right combination of individuals to undertake projects that translate into remarkable video and film entertainment, but we also want to provide a platform where a profile can be shared and leveraged on important things like resumes and media kits.

Want to build up and enhance your video production reputation? Join our community, or if you already have an account, start getting active within the community and start writing your very own Spidvid story.

Have a past video or film production project (or projects) that you would like to log and make a digital record of? Learn more about how you can build up your reputation through the videos and films you produced or helped to create weeks, months, or even years ago.

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Shameless personal plug: If you’re still reading this (thank you) and are a focused entrepreneur follow me on Twitter, I always try to point my followers to great resources and content to help them grow, innovate, and succeed with their businesses.

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The Open Video Production Network

February 17th, 2010

If you are into business technology you likely know that the only way to compete with an established, large, but closed player is to open things up. A couple prime examples are: Internet Explorer having a dominating lead in the browser space until the open development community Mozilla with their Firefox browser came along to take significant market share away from Microsoft’s product. And now we are seeing Google’s Nexus One smart phone taking a run at Apple’s iPhone using an open strategy to be compatible with software other than iTunes. In the end, theory tells us that open should win out over closed.

Traditional studios are so closed and protective of their employees and contractors, and content. To us it didn’t make sense to form yet another video entertainment studio to compete with all the others, so instead our goal has always been to assemble what we hope in time will become the largest video production ecosystem via an open model. Where anyone can join the network, form on-demand teams, and create video content outside of corporate constraints.

Many industries are now being disrupted thanks to social movements based upon openness and transparency, and so with Spidvid we want to prove that this model also applies to video production. Innovation is slower in traditional industries like video production, but it’s our strong belief that a big shift is coming soon as open seeks to challenge the status quo of all that remains closed.

If you want to be an early key part of the open video production network, then visit our site to get an account, take a few minutes to setup your profile, and leave your digital foot prints behind for the next generation of filmmakers to build on.

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Still Looking for Production Talent on Craigslist?

February 12th, 2010

Understandably there are creators that go onto the Web’s largest classifieds site Craigslist to look for talent for their upcoming video production projects. And on the other side of the equation actors, writers, editors, videographers, and other related talent are looking to see what interesting projects and creators are out there to invest their time into.

While there is the chance that the odd connection can be made, from the stories I’ve heard it rarely happens, and if it does the result is usually poor. Our team is reaching out to these individuals to let them know that a more connected, social, organized, and reputable way is available via Spidvid.

Craigslist can be a decent option to supplement the search for production talent and projects, but as getting to know, like, and trust people becomes more important in our open and transparent world, our hope is that Spidvid becomes a more trusted option in that department.

Do you rely on Craigslist for attracting production talent, or seeking out projects? Do you have any memorable stories to share about your experiences? Feel free to share a comment or story below.

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