A video entertainment creator/producer can go a couple of ways to put together a quality piece of video content.

1. Pay out money to individuals who can give them the team and talent needed to execute on their ideas, objectives, and scripts. This is the way that most professionals are used to doing deals in the video production industry with studios, but it’s not the only way now thanks to the new social web that’s providing access to new potential opportunities. Bottom line: each professional gets a set figure amount, but the individuals at the top (i.e. studio executives, creators, producers, etc.) obtain most of the credit, compensation, and profits that result from the monetization success of the content. Breakdown: the vast majority of power and benefits reside at the top.

2. Connect and collaborate with the individuals who believe that a new creation model is now possible via the social tools at our disposal. A production team is put together by the creator where each individual contributes his or her time, unique talent, and skills to the video project. Bottom line: Each individual on the team gets credit and compensation as set by the creator, but initially negotiated on collectively as a team. Breakdown:the team collaboratively decides on how the credit and resulting compensations are allocated to each member.

It must be clearly stated that professionals will still want to keep their traditional “safe” paying projects to pay the bills, but passion projects that position individuals as content owners should also be of interest.

Spidvid.com provides the social framework for individuals to pursue passion projects with other like-minded individuals.  These projects will lead to some very entertaining, high quality videos.

Jeremy Campbell Illustrations collaborative team, new media, production model, social media, social movement, studios, web 2.0